There was once a time when even the Internet went quiet at Christmas, but in today’s world of mobile, dual screening when watching the Christmas movie and an expectation that the Boxing Day and even New Year’s sales will be live on Christmas Day, consumers will still be shopping. Shutting up shop for Christmas may no longer be an option for many.
Fortunately for most of us, couriers don’t collect on Bank Holidays so even if we wanted to work there will be some downtime for the warehouse and whilst we already know that some businesses are planning to work on Boxing Day, for many it will be the 27th that is the busiest shipping day.
When do you expect to be shutting up shop for Christmas – are you working on Christmas Eve or will be you picking and packing right up until the final courier collection? When will you open again? Some will work full time on the 27th to the 31st whilst others may decide to ship on just a couple of days between Christmas and New Year. There will be others who put their online shops into holiday mode and take an extended break and, regardless of how many consumers will still be shopping online, be thankful of the time off.
Of course those who use fulfilment services don’t have quite the same worries. If you use Amazon FBA you can happily carry on selling over Christmas and it’ll be Amazons problem. You can even fulfil eBay and website orders from FBA stock if you so wish and if you use a private external fulfilment house then doubtless their employees will be working to keep your orders flowing out of the door.
It feels like it’s been a long year with constant wrangling over Brexit by politicians and then the recent election and at the same time marketplace have kept up their steady stream of releases and updates to keep us on our toes. If ever online retailers deserve a break it’s now and with the Bank Holidays coming, whether you celebrate Christmas as a Christian, as a secular time for families, or don’t celebrate Christmas at all, we hope that at the very least you get some time away from the business with your loved ones and friends.
Shutting up shop could result in a significant financial loss. Staying open will eat into your well deserved downtime. Which will you be doing? Also don’t forget – marketplaces demand that you’re still responsive to customer messages over the Christmas period with an expectation that you’ll reply within 24 hours. To make this easier on Christmas Day, don’t forget we have a free Replyco trial over the entire Christmas break.