Ever more items on Amazon Prime aren’t available to be delivered within Amazon Prime One-Day Delivery promise. Is Amazon simply slipping or could this instead be viewed as good for consumers paying their £79 annually for One-Day delivery?
The first and major benefit of Amazon Prime is and always has been unlimited free Amazon Prime One-Day Delivery to UK addresses on millions of eligible items at no extra cost. Amazon do say that depending on the time of day that you place your order and your delivery address, if in stock it’ll be dispatched that same day and delivered the next day.
Of course if you miss the cut off times which do apply, it’ll add a day’s delivery time to your order. But, if the major benefit of Amazon Prime is One-Day delivery, why are we seeing so many items which are Prime Eligible but take more than two days to arrive?
Amazon say that it’s to bring you the broadest possible selection of goods. But surely if goods can’t be delivered in less than 2 business days then they shouldn’t be classified as Prime Eligible? Why not simply return search results saying “No Prime Eligible search results were found, but here are some that aren’t Prime Eligible?
“In order for us to bring you the broadest possible selection, some Prime items cannot be delivered in less than 2 business days. Most common reasons include the item being restricted to ground transportation, or requiring extra time to prepare for delivery.”
One reason that some products are taking longer to arrive is Seller Fulfilled Prime. Many merchants don’t ship seven days a week so a delay in despatch and longer delivery period is understandable. But today is Monday and I’m seeing products dispatched from and sold by Amazon that can’t be delivered before Thursday. It’s reasonable that it’s the evening and I might have missed the cut off for a Tuesday delivery, but the one-day delivery promise that comes with Prime should surely indicate my membership should give me a Wednesday delivery?
As a merchant, you’re probably happy for your products to show the Prime eligible badge even if delivery does take longer than one or two days. But is this a healthy situation for consumers and the long term reputation for Amazon Prime? If we’re not getting a One-Day delivery on a regular basis then what are we all paying that £79 annual fee for? There is after all free delivery within 3-5 days on all goods sold and fulfilled by Amazon (for £20 or above orders) without paying for Prime Membership.