Mobile App Commerce and Consumer Behavior in Holiday 2020 Guide

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Is 2020 year of the App? Poq mobile shopping experience providers, have today released Holiday 2020 | The App Commerce Guide. From this guide retailers can gain practical insights into consumer app shopping behaviour. Shopping apps keep growing in popularity evident with the huge amount of shopping app downloads in 2019 and the average user spending 3.7 hours in apps a day.

Key findings in Holiday 2020:

Over 25% of online traffic will be from apps by the end of 2020 – By the end of 2020 it is predicted that quarter of ecommence traffic will be from Apps. With handheld devices giving consumers the ability to shop on the go in more immersive ways than ever before, apps maintain their importance to the ecommence world.

More hours spent on apps each Black Friday – 387,000 hours were spent on apps during Black Friday 2019 an increase of 105% since 2018. The same as watching the 1994 hit sitcom Friends 4557 times.

App downloads increase 42.2% – over Cyber Week 2019 (November 26 – December 2) compared to 2018. The consumer demand for apps for the big sales days continues to grow.

Apps drive engagement – Features like App Stories – shoppable in-app stories like Instagram Stories – saw a 31% increase in interactions over Cyber Week. Meanwhile, brands on Instagram saw a drop in engagement over the holiday period.

App shoppers have a higher intent to buy – Over Cyber Week, app shoppers were 16% quicker to add the first product to their bag than the average shoppers in Q3.

Most successful ecommerce push notifications in Q4 – Notifications using the term “deal” had a 50% better direct open rate than the Q4 average. “Deal” was most often combined with emojis and the percent sign (%).

The guide also demonstrates the best ways to engage with consumers through practical and actionable insights into the behaviour and habits of shoppers. The guide provides information on how to make products more discoverable through Swipe-to-Like technology, the best times to send push notifications and the power of emojis when connecting with your customers.



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