Google are making $340 million in Google Ads credits available to all SMEs who have been impacted by the Coronavirus.
Small and medium businesses worldwide that have been active advertisers since the 1st of Jan 2019 will be informed of their Google Ads Credits in the coming months through notifications within their Google Ads account. This Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Google are in the process of building these specialised credits into Google Ads accounts, therefore notifications will not show immediately.
If you are awarded Google Ads credits, you can choose where to use them across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.
“We want to help alleviate some of the cost for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time. That’s why we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms.”
This is just part of Google’s Coronavirus support for SMEs, in total they are making $800 million available to support SMEs. In addition to the $340 million in ad credits, Google have also set up a fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps. They are also providing $20 million in ad grants to community financial institutions specifically to run public service announcements on relief funds and other resources for SMEs.
