Amazon FBA begging merchants to trust them with inventory

No primary category set

Having pushed out delivery dates by over a month at the start of the Coronavirus crisis, Amazon are now starting to catch up and are begging merchants to trust them once again, at least for what they describe as ‘high-priority’ items.

We have noticed that delivery dates on some non-essential items on Amazon are coming down from May delivery dates to around a fortnight’s delivery estimation suggesting that Amazon are getting on top of their unexpected deluge of orders. Now, they are cherry picking merchants and emailing them asking them to send their stock into FBA.

“We are closely monitoring the developments of COVID-19 and it’s impact on out customers, selling partners and employees.

We noticed you are selling some of the high-priority products that customers need, and wanted to remind you that you can add them to Fulfilment by Amazon (FBA) to let Amazon store, pick, pack and ship them for you.”
– Amazon email

Amazon went on offer a new page to identify ASINs previously sold that are eligible for inbound shipments into FBA, however merchants we spoke to were less than thrilled to receive the email. Having had inbound shipments for the majority of their products suspended and seen products already in Amazon’s warehouses offered with delivery dates a month into the future thus muting sales, they aren’t that keen to jump back on the Amazon selling machine.

Sellers are already offering their high-priority items on other marketplaces such as eBay and their own websites and don’t see why they should put them into FBA, especially as they’re still able to offer the on Amazon and self fulfil and keep the inventory available on other sites at the same time.

Amazon, as were all companies, undoubtedly caught by surprise at the speed that the Coronavirus pandemic spread in the West but their initial reactions to the crisis all hurt their third party merchants, which over many years they’ve been a pains to emphasise the importance of. Having effectively quarantined merchants stock, cutting off their income, the question now is now we see Amazon FBA begging merchants for stock, will merchants forgive and forget, take a deep breath and jump back in or will they treat Amazon with a new level of scepticism and keep hold of their stock in their own warehouses where they know they can fulfil orders without having to rely on Amazon in the future?

7 Responses

  1. Trust Amazon? They are still granting A-Z claims where tracking says delivered due to no signature – despite Covid 19 restrictions meaning signatures cannot be obtained. I think not.

  2. I’ve shifted operations entirely to eBay despite Amazon now asking me to send in stock. Too much effort trying to sift through exactly what they want or willing to accept

  3. Trust amazon ?
    Spot on Gemma, we may start to trust when they show some respect and support for sellers.

  4. Amazon hold 6 figure sums of our stock and refuse to sell but also refuse to release it back to us. We will not be trusting them so easily, especially as we’re likely to have a second lock down at some point, and therefore expect more of the same.

  5. Why should we trust Amazon and send in more FBA stock when they are giving self fulfilled offers at higher prices the Buy button, over FBA sellers and charging rent for stock we cannot sell as the offers do not show to customers?

  6. We still cant send in most of our items

    Our website is doing well though (although nothing compared to normal FBA)


How Absolute Collagen grew to a £23m business

How Absolute Collagen grew to a £23m business

Amazon Ships in Product Packaging sign up

Amazon Ships in Product Packaging sign up

Hardly Ever Worn It Amazon Luxury resale collaboration

Hardly Ever Worn It Amazon Luxury resale collaboration

Amazon Disbursements held due to unmet UK business establishment requirements unfreeze disbursements says Minister

Enterprise minister tells Amazon unfreeze disbursements

Comic Relief 2024 Red Nose collection now on Amazon

Comic Relief 2024 Red Nose collection now on Amazon

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars