Amazon Prime Day 2020 will go ahead – CONFIRMED!

Amazon Prime Day 2020

Amazon Prime Day 2020 will definitely take place, although perhaps not on the traditional mid July date. We were expecting to see Prime Day around the 13th of July, but it may be pushed back a couple of weeks to August.

Putting aside the uncertainty of the actual date however, Amazon have put out a call to merchants to submit deals and and vouchers for the event immediately. There is a sense of emergency to the announcement suggesting that, while Amazon Prime Day 2020 has been on hold, the decision has now been made and there’s a rush to get everything ready and in place to go ahead.

Prime Day 2020: Submit Deals and Vouchers Now!
It is important to act fast and submit your Deals now, for a chance to have your deal considered for this event. Recommendations for Prime Day are dynamic, so please continue to check back on the recommendations page regularly.

– Amazon

Amazon Prime Day 2020 is once again expected to be a worldwide event with countries included from last year being: Australia; Austria; Belgium; Canada; China; France; Germany; India; Italy; Japan; Luxembourg; Mexico; The Netherlands; Singapore; Spain; United Arab Emirates; United Kingdom; USA.

How to submit Lightning Deals for Amazon Prime Day 2020

Click here to go to the Deal Dashboard, click create a new Deal, choose Lightning Deal, select a product among your recommendations and click Select. Then click continue to next steps to submit Your Lightning Deals.

How to submit Spotlight Deals for Amazon Prime Day 2020

You can submit your selection for Spotlight Deal consideration by submitting your ASINs as a Lightning Deal on Seller Central, which must match or beat the Spotlight Deal criteria outlined below. This is an opportunity to get premium visibility on “Today’s Deals” page during the event.

  • At least 30% off the current site price
  • The lowest price so far in 2020 (including previous Promotions pricing)
  • New condition
  • Products that have 4.0-star rating or higher and at least 5 reviews
  • Images that match the style guide
  • Must not have been on deal as any deal type for 30 days before Prime Day

If you do not wish to run Spotlight Deals you can exclude your account from Spotlight Deal consideration, by completing this survey. Otherwise, your selection may be upgraded to a Spotlight Deal. Please note that by completing this survey you are opting out your account from Spotlight Deal upgrades across all ASINs and EU marketplaces.

How to submit Voucher Deals for Amazon Prime Day 2020

You can also run Prime Targeted Vouchers during Prime Day to offer discounts on a single product or a set of products. Click here to create your Voucher. Currently you can create these in UK, DE and FR.

For Amazon Prime Day 2020, Vouchers must be:

  • At least 20% off current website price
  • At least 3.0-star review rating
  • ASIN must be Prime eligible
  • Vouchers can be created until the Prime Day event (unlike other deal types)
  • Select Prime members as your customer target
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Be careful. Alot of Hacking of Amazon Accounts going on....

Deborah E Kleckner • 22nd May 2020 •