10 Amazon tools exclusive to brands on Amazon.com

No primary category set

There are a suite of Amazon tools available exclusively to brands on Amazon.com to help launch products, test and measure success and protect their reputation. Here we offer a selection of 10 of the best Amazon tools for brands:

  1. New product optimiser
  2. As a relatively new tool,the product optimiser is designed to launch your next product with a mission control center to increase chances of a successful lift-off. Optimise newly listed products with a set of recommended best practices.

    Access the product optimiser here.

  3. Run A/B tests on your content
  4. Discover decisively which product content is better. Run experiments like A/B testing to see which content drives more sales.

    Amazon say that optimising your content with experiments can increase sales by up to 6%.

    Access experiments here.

  5. Upload & Manage Video
  6. Shoppers spend more and visit fewer detail pages when a video is available.

    Amazon say that shoppers who watch videos are 3.6x more likely to purchase.

    Access product video features here

  7. Customer Reviews
  8. Read, track, and respond to all your customer reviews in one place.

    Amazon say that a product’s first review has been shown to increase sales by up to 3.5x.

    Manage customer reviews here

  9. Amazon Attribution
  10. Help maximise advertising ROI and discover how your non-Amazon digital marketing strategies are helping drive sales on Amazon.

    In one case study, Premier Protein uncovered key insights with Attribution to optimize marketing an generate a 322% increase in sales growth, year-over-year.

    Access Amazon Attribution here.

  11. Brand Analytics
  12. Brand Analytics enable you to make informed and strategic decisions with aggregated search terms, demographics, and more powerful data.

    Access Amazon Brand Analytics tools here.

  13. Brand Dashboard
  14. The Brand Dashboard enables tracking high-impact ASIN performance that drive customer satisfaction. Maintain your high customer experience and take the next best actions on your product’s traffic and conversion recommendations.

    Log into the Brand Dashboard here.

  15. Amazon Live
  16. Build an audience with your own shoppable livestream content. Engage shoppers in real time, and allow shoppers to follow your brand with Amazon Live.

    Learn more and download the Amazon Live app here.

  17. Transparency
  18. Transparency helps authenticate individual units and proactively prevent counterfeits from reaching customers.

    Learn how Amazon Transparency works here.

  19. Brand Registry
  20. The Amazon Brand Registry is designed to ensure that your brand is protected. Help protect your intellectual property with accurate brand representation, powerful search tools, and proactive brand protection to create a trusted experience for customers on Amazon.

2 Responses


New Amazon Vouchers pricing requirement

New Amazon Vouchers pricing requirement

How Absolute Collagen grew to a £23m business

How Absolute Collagen grew to a £23m business

Amazon Ships in Product Packaging sign up

Amazon Ships in Product Packaging sign up

Hardly Ever Worn It Amazon Luxury resale collaboration

Hardly Ever Worn It Amazon Luxury resale collaboration

Amazon Disbursements held due to unmet UK business establishment requirements unfreeze disbursements says Minister

Enterprise minister tells Amazon unfreeze disbursements

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars