There are a suite of Amazon tools available exclusively to brands on Amazon.com to help launch products, test and measure success and protect their reputation. Here we offer a selection of 10 of the best Amazon tools for brands:
- New product optimiser
As a relatively new tool,the product optimiser is designed to launch your next product with a mission control center to increase chances of a successful lift-off. Optimise newly listed products with a set of recommended best practices.
Access the product optimiser here.
- Run A/B tests on your content
Discover decisively which product content is better. Run experiments like A/B testing to see which content drives more sales.
Amazon say that optimising your content with experiments can increase sales by up to 6%.
Access experiments here.
- Upload & Manage Video
Shoppers spend more and visit fewer detail pages when a video is available.
Amazon say that shoppers who watch videos are 3.6x more likely to purchase.
Access product video features here
- Customer Reviews
Read, track, and respond to all your customer reviews in one place.
Amazon say that a product’s first review has been shown to increase sales by up to 3.5x.
Manage customer reviews here
- Amazon Attribution
Help maximise advertising ROI and discover how your non-Amazon digital marketing strategies are helping drive sales on Amazon.
In one case study, Premier Protein uncovered key insights with Attribution to optimize marketing an generate a 322% increase in sales growth, year-over-year.
Access Amazon Attribution here.
- Brand Analytics
Brand Analytics enable you to make informed and strategic decisions with aggregated search terms, demographics, and more powerful data.
Access Amazon Brand Analytics tools here.
- Brand Dashboard
The Brand Dashboard enables tracking high-impact ASIN performance that drive customer satisfaction. Maintain your high customer experience and take the next best actions on your product’s traffic and conversion recommendations.
Log into the Brand Dashboard here.
- Amazon Live
Build an audience with your own shoppable livestream content. Engage shoppers in real time, and allow shoppers to follow your brand with Amazon Live.
Learn more and download the Amazon Live app here.
Transparency helps authenticate individual units and proactively prevent counterfeits from reaching customers.
Learn how Amazon Transparency works here.
- Brand Registry
The Amazon Brand Registry is designed to ensure that your brand is protected. Help protect your intellectual property with accurate brand representation, powerful search tools, and proactive brand protection to create a trusted experience for customers on Amazon.