Will Amazon Sweden be the next country site to launch?

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Amazon Sweden could be the next Amazon Marketplace to launch taking the total around the world to 18. Business Insider points to the Amazon Brand registry and notes that Sweden has been added as a country site where Brands can protect their IP and add rich content to product pages. Access to Brand Registry is a pretty good indicator that a full blown country site is coming soon.

Amazon has already launched in the Netherlands this year and migrated Souq over to the Amazon platform in Saudi Arabia.

Amazon Sweden will make for some interesting challenges for Amazon if they do launch in the country. It’s likely that they would wish to include the country in FBA programs such as Pan-European FBA and EFN. Sweden also has a new currency to deal with – the Swedish Krona as the country, like the UK, chose not to adopt the Euro.

One might think that Amazon Sweden would open the whole of Scandianivia, but whilst Sweden is in the EU, they are sandwiched between Finland (also in the EU) and Norway (not in the EU), with Denmark (in the EU) to the south.

Merchants choosing to sell on Amazon Sweden when (and if) it launches will have to trade in a new currency and translate into a new language. If you use currency transfer services and/or translation services it may be worth asking them if they support the Swedish Krona and Swedish.

4 Responses

  1. Sweden only has a population of 10 million, so Amazon would be utilizing a lot of resources for a very small market.

  2. The markets are actually very affluent well run countries back when I worked in Finland back in mid 2000 the average wage was higher than the UK’s now.

    I sold for about 4 years on Coolshop Marketplace and a bit on Wupti till they decided to shut it down last year and it basically became my main marketplace for a while far outstripping the likes of eBay maybe not on volume but on margins (I would have to sell 4 for every 1 in the UK to get the same margins).
    I have still not replaced those markets.
    Amazon eat all your margins anyway and you will not get the volume as they simply have small populations and some already well established marketplaces. Pan-European FBA which I used for a few years was so expensive I was doubling my UK selling price to just get the same margins.
    Nordic Post is also VERY good and Fail Mail could learn a lot of lessons.

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