Country marketplaces brief – Spain

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With Fruugo, we are publishing a series of country marketplaces briefs and today take a look at Spain:

Spain is one of the biggest economies in Europe and offers a significant opportunity for cross-border sellers. Even though e-commerce still is a comparatively small part of total retail at 3%, it is growing faster than in any other Western European country. One contributing factor is that AliExpress has established their European hub in Spain. They have partnered with local retail giant El Corte Ingles to offer click and collect in their stores. The most popular categories in Spain are Fashion, Electronics and Media.

If you are considering expanding your business internationally, there are a number of market factors to consider. Use the statistics here as well as the links provided below to help inform your decision. Fruugo provides retailers with a risk-free way of selling their products in over 40 countries around the globe.

Population: 47.1 million
Language: Spanish
Currency: Euro
GDP: $1,397.9 million
Purchasing Power Factor: 0.7
Distance Selling VAT threshold: 400,000 EUR
De minimis values: Duties:150 EUR Tax: 22 EUR
Logistics rating: 3.83, 17th globally
Internet access: 91%
Online shoppers: 58%
Mobile Internet users: 86%
Preferred payment methods: Bank card, PayPal, Cash on delivery
Google share of search: 95.3%

Global marketplaces
Fruugo enables you to sell more globally. They will translate your products, grow your orders, offer a no sale, no fee proposition and can assist you to sell to over 46 countries worldwide – click here to get started.

Local marketplaces Privalia is a part of the Veepee group and has a focus on bargain shopping in the Fashion, Beauty and Home categories.

El Corte Inglés: This iconic brick and mortar retailer is also the second most popular ecommerce site in Spain. They have added a marketplace to extend their catalogue. Sprinter is a retailer focused on Sports apparel and equipment. They have recently launched a marketplace to extend their selection.


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