xSellco Google partnership powers Google Shopping feeds and repricing

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xSellco have been named an official verified Google partner. ‘So what?’ I hear you say, but this is actually a much bigger deal than it sounds, especially with Google rolling out the ability to buy from a retailer directly from Google search results with the Buy on Google checkout experience. Getting found on Google is one thing, having the purchase take place on Google is a whole different ball game – Google Shopping feeds and repricing will be key for retailers.

The partnership will open up significant commercial opportunities for xSellco’s global client base of ecommerce sellers and comes at a critical time in the online retail calendar – at the outset of the busiest holiday season ever forecasted. Through the new Google partnership, xSellco have integrated their suite of ecommerce products with Google’s Retail Program. The integration will empower more than 9,000 ecommerce sellers across the globe using xSellco products to show their products on Google and connect with hundreds of millions of shoppers daily.

Google Shopping feed management

The xSellco integration, which is available to Repricer and eDesk customers, will let online sellers push their product feeds directly into Google with just a few clicks. In the US, where Buy on Google is already live, there is no commission charged by Google making this one of the best selling platforms available.

First repricer for Google Shopping

This new integration will be available within xSellco’s flagship marketplace price adjustment product Repricer, making it the first automated repricer on the market to integrate with Google’s program for retailers. It will also be available to eDesk users, xSellco’s helpdesk solution for multi-marketplace ecommerce sellers.

Thanks to the strategic partnership, xSellco’s online sellers will have the autonomy to easily display and sell products on Google, streamlining the process into a few easy steps.

“We’re incredibly proud to have been named an official Google partner, which is a testament to the work that the xSellco team are doing. This partnership brings a wealth of benefits to our customers, who are facing one of the busiest and, arguably, most competitive holiday seasons ever forecasted. This integration with Google is just one of the many ways we are innovating. We want to ensure our customers are supported with best-in-class products and services to ensure their success, not just this year, but well into the future.”
– Alex Payne, CEO, xSellco

“We’re excited to have added xSellco to our partner list – like us, they’re focused on delivering a positive, impactful experience for their customers. xSellco has excellent engineering talent and an ecommerce product suite that, with this integration, will ensure online sellers are prepared for the holiday season. We are looking forward to seeing the partnership progress.”
– Adrian Blockus, Head of Channel Sales UK, Google

If you are already an xSellco customer, get connected to Google shopping in time to take advantage for Q4. If you’re not already using xSellco, you can find out more here.


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