Optiseller are urging online sellers to make sure their data is in good shape to avoid missing out on valuable sales over Black Friday and Cyber Monday.
Competition online will be fierce this year and so it is vital for product listings to be optimised to keep your business visable. According to Optiseller it is important to ensure are that descriptions and images grab the buyer’s attention right away, item specifics or values associated with a particular listing are optimised and sellers are complying with marketplace policies. In the past year, eBay has been cracking down on duplicate listings. Retailers falling foul of these rules have found their sales decline as their search rankings have been pushed down. If a seller’s inventory runs into hundreds of thousands of stock-keeping units (SKUs), it can be challenging to spot duplicates and eliminate them.
Optiseller tools:
Optiseller’s online platform can help online sellers by scanning their entire inventory searching for poor quality listings, policy breaches, duplicate entries and a host of other issues that can impact sales. Optiseller’s tools also help correct the problems detected and optimise all listings to increase their visibility. Optiseller are currently offering eBay sellers their Aspect Finder tool free of charge until 31 December 2020 which can be found here.
“We are anticipating that Black Friday and Cyber Monday will break all records this year, and looking further ahead, online Christmas shopping will be huge. IMRG, the industry body for online retailers, is expecting an increase of at least 30% for the peak festive season, so sellers cannot afford to lose sales through poor data management. We are fully aware that sorting out large inventory issues can seem an impossible task, but Optiseller can automatically check all the relevant factors and give sellers the tools they need to take remedial action in real-time.”
– Craig MacCallum, CEO, Optiseller
