Amazon have revealed that their extended Black Friday and Cyber Monday holiday shopping event, which kicked off on the 17th of November and continued through to the 27th, was their biggest ever compared to the same 11-day period ending on Cyber Monday in previous years.
Customers around the world purchased over one billion items on Amazon, with shoppers saving nearly 70% more on Amazon during the 11 days of deals compared to the same period last year. Amazon also announced it will be dropping new deals every day through to the 24th of December — including up to 30% off Keurig Coffee Brewers, Hasbro Toys, DEWALT Tools, Sony Headphones, and more—helping customers save big on a wide selection of products with fast delivery to cover all of their holiday needs throughout the season.
We kicked off the holiday season with Prime Big Deal Days in October, and extended our Black Friday and Cyber Monday holiday shopping event to 11 days to accommodate even more deals over more days to make shopping more convenient for customers—helping them save nearly 70% more than the same period last year.
There are many customers who are still checking off their shopping lists, and we are excited to announce that we will have millions more deals on a wide selection of products to come, with new deals dropping every day through December 24, along with fast, convenient delivery options.
Thank you to our customers for continuing to rely on Amazon because of our vast selection, low prices, millions of deals, and reliable and speedy delivery, and to our employees and selling partners who do such fantastic work on behalf of our customers throughout the season.– Doug Herrington, CEO of Worldwide Amazon Stores
Notable Amazon Cyber Week records from US
Climate Pledge Friendly
Customers purchased more Climate Pledge Friendly items than any previous Black Friday and Cyber Monday holiday shopping event, including Logitech MK270 Wireless Keyboard and Mouse Combo for Windows, DSS Games You Laugh You’re Out – The Official Family Game Where If You Laugh, You Lose, and Kitsch Rice Water Shampoo Bar.
Customers purchased more Amazon Renewed items than any previous Black Friday and Cyber Monday holiday shopping event, with the Samsung Galaxy S21 5G, Vitamix Explorian Blender, and Xbox Series X Console among the best-selling items this year.
Buy with Prime
For the first time, Prime members purchased great deals directly from Buy with Prime merchants during the Black Friday and Cyber Monday holiday shopping event. Merchants who participated in promotional activities experienced, in aggregate, more than a 300% increase in units purchased through Buy with Prime versus the daily average for the month of October 2023.