Amazon have announced the launch of their newest counterfeit reduction program called Operation Fulfilled Action which aims to prevent counterfeit goods from entering the U.S.
“The IPR Center plays a critical role in securing the global supply-chain to protect the health and safety of the American public. However, our efforts are increased with partners like Amazon to identify, interdict, and investigate individuals, companies, and criminal organizations engaging in the illegal importation of counterfeit products. This joint operation is our latest public-private initiative bringing us one step closer to border security.”
– IPR Center Director Steve Francis
Operation Fulfilled Action will analyze data and conduct targeted inspections aimed at preventing counterfeit products from entering the U.S. supply chain. The IPR Center and Amazon will leverage evidence obtained during the operation to expand on-going investigations, with the goal of holding bad actors accountable to the fullest extent of the law.
The new operation builds on longstanding strategic public-private initiatives currently in place at the IPR Center and Amazon’s established history of collaboration with brands and law enforcement to hold counterfeiters accountable through financial penalties, civil litigation, and criminal prosecution. Amazon actively engages with authorities like the National Intellectual Property Rights Center (US), Europol (EU), and relevant enforcement authorities in China and around the world. In May, Amazon identified counterfeiters based in Canada, China, Dominican Republic, Germany, India, Italy, Japan, Korea, Spain, United Arab Emirates, United Kingdom, and United States and referred each to relevant national authorities.
“Amazon conducts investigations and sidelines inventory if we suspect a product may be counterfeit, ensuring our customers are protected, But we also know that counterfeiters don’t just attempt to offer their wares in one store, they attempt to offer them in multiple places. Now, by combining intelligence from Amazon, the IPR Center, and other agencies, we’re able to stop counterfeits at the border, regardless of where bad actors were intending to offer them. We appreciate the partnership from the IPR Center and other agencies to protect American consumers and prosecute bad actors.”
– Dharmesh Mehta, vice president, Customer Trust and Partner Support, Amazon