Amazon carrier name, delivery service required from Feb 2021

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From the 2nd of February 2021, Amazon will require the carrier name and delivery service used to be entered for items you ship directly to customers on the Amazon Merchant Fulfillment channel. There will also be a requirement to enter a tracking number where one is available.

Amazon say that not adding these details no only improves the customer experience but also helps protect your account health metrics. Providing a tracking ID helps reduce order defect rate and is taken in consideration in any relevant A-Z claims. Moreover, providing the right carrier name and delivery service is essential for sharing the tracking information to customers and is more likely to reduce negative seller feedback from customers.

Currently, entering the delivery service is optional during ship confirm and entering the carrier name is optional when using bulk feeds or Integrators for ship confirm. Beginning on Tuesday the 2nd of February 2021, Amazon will require you to provide the carrier name and the delivery service during the Ship Confirm process of Seller-fulfilled orders. Without this information, you will not be able to ship confirm your order. Delay in ship confirming orders may lead to increase in Late Shipment Rate which may lead to account suspension.

Amazon will automatically cancel orders if seven days have passed since the expected shipping availability date and you have not yet shipped and confirmed the shipment.

Frankly even though entering the carrier name, delivery service and (if available) the tracking number is currently optional, it’s a surprise that some sellers don’t already provide this information to their customers. There are plenty of automated solutions both full blown multichannel management solutions and standalone shipping integrations and parcel booking sites that will all upload this information automatically. If you’re using such a solution, in most cases, it’s impossible to automatically mark and order as despatched without the carrier details being uploaded and who wants to make orders as despatch manually?

If the solutions that you use don’t already automatically upload carrier name, delivery service and tracking numbers to Amazon, speak to your solution provider and if they can’t help it might be time to consider an alternative before February arrives.

One Response

  1. I have found Amazon’s capability of tracking packets, appalling.
    We used to enter the large letter “tracking” codes, which are delivery conformation, but Amazon actually told me that their system doesn’t work properly with them and customers would get messages saying that items are delayed. Many customers contacted us saying that they had received their item, with thanks, but amazon kept telling them it was delayed. We stopped uploading the tracking numbers.

    We have been having joy with Seller Fulfilled Prime too.
    We kept getting late dispatch notification. This was due to Royal Mail not processing properly until the following day. So now we get them to scan on their handheld device, so we have a tracking scan. The trouble is, looking at the tracking on the orders page, Amazon doesn’t show any of this. It’s an absolute joke.

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