Fruugo sales growth of 110% – Record Black Friday weekend

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As shoppers across the world went hunting for Black Friday and Cyber Monday deals online, international online marketplace Fruugo saw sales on its platform more than double compared to last year – Fruugo sales growth soared by 110%.

“Black Friday and Cyber Monday have been record-setting events for us this year, and surely for many other online retailers as well. Our performance is a testament to consumers becoming increasingly accustomed to using marketplaces for online shopping, as it directs you to a wide range of products not easily found elsewhere all in one place – a benefit for shoppers looking for more unique or unusual products.”
– Tony Preedy, Managing Director, Fruugo

Data from Fruugo sales growth suggests that shoppers around the world are keen to keep fit and healthy through the second wave of COVID-19, with sales of exercise and fitness products rising by a staggering 872%. The second biggest growth was seen in the outdoor recreation category, where Fruugo saw a 226% increase. This includes products such as scooters, hoverboards golf clubs and camping accessories.

Apart from exercising and enjoying the fresh air, consumers are also looking to vamp up their homes this winter, with interest in ‘kitchen and dining’ and ‘home décor’ more than doubling compared to the same weekend in 2019.

Fruugo sales growth biggest categories

  1. Exercise & Fitness + 872%
  2. Outdoor Recreation + 226%
  3. Kitchen & Dining + 146%
  4. Home Décor + 144%
  5. Clothing & Footwear + 125%

More than 80% of sales on Fruugo were from outside of the retailers’ own countries, highlighting how cross-border sales are becoming increasingly popular and easy to facilitate for businesses of all sizes.

“As a marketplace focused on cross border sales we can also vouch for Black Friday being a truly global event, with demand for many of our top selling products coming from markets like Germany and the Netherlands. This is pushing retailers to start trading more across borders as they see the potential for growth by doing so.

Importantly, our business model helps retailers boost their sales incrementally, without cannibalising on their existing channels in their own country. This will be to the benefit of many retailers as the UK high street reopens, as they can work to maintain their international sales as an add-on to the inevitable rise in brick and mortar sales in coming weeks.”
– Tony Preedy, Managing Director, Fruugo

If you want to sell cross-border with Fruugo, sign up here.


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