Flipkart promotes retail in India with SuperCoin Pay

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Flipkart have announced that they are strengthening their reward program and introducing SuperCoin Pay enabling customers to pay through SuperCoins across a number of categories in brick-and-mortar stores across India.

Any customer that makes purchases on the Flipkart platform will be rewarded with SuperCoins. They can then spend the coins in any of the 5000+ partnered stores online or in person. The upgrades to Flipkart’s reward program provide a way to help bring a bit of balance to commerce. Customers will continue shopping online and earning rewards that they can then use in brick-and-mortar stores. It’s a very interesting way to get consumers buying things in shops again to support the local economies without pushing customers away from ecommerce.

“Over the past year, SuperCoin has developed into a highly successful rewards programme, with over 10 billion SuperCoins earned by millions of Flipkart customers. Building on this success and with the intention to create a larger and more inclusive ecosystem, we are thrilled to announce the launch of SuperCoin Pay. The lines between online and offline shopping are becoming increasingly blurred, and our intention is to make the consumers’ shopping experience more rewarding, no matter where they shop. Being a part of the SuperCoin programme enables our partners to reap the benefits of Flipkart’s 300 million customer base through a truly integrated rewards initiative.”
– Prakash Sikaria, Vice President, Growth and Monetization, Flipkart

To make the experience simple and seamless, all benefits can be accessed by simply scanning a QR code at the partner store using the Flipkart app. Customers can also access the entire list of stores and partner brands on the Flipkart app under ‘Rewards store’ in the ‘SuperCoin’ section. With this launch, Flipkart’s SuperCoin programme creates an inclusive shopping experience with a wide array of brands and sellers.



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