Shopify introduce Shop Pay to Facebook and Instagram

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Shopify have recently announced the expansion of shop pay to all Shopify merchants selling on Facebook and Instagram. This means merchants selling on the social media platforms will have the secure payment option as well as access to order tracking and carbon offsets from their deliveries.

Shop Pay was used for over 137 million orders in 2020 and has currently offset 75,000 tons of carbon emissions. The new expansion to Facebook and Instagram will be beneficial to the growth of ecommerce on social media platforms.

“People are embracing social platforms not only for connection, but for commerce,” “Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet. And there’s more to come: we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”
– Carl Rivera, General Manager, Shop

With this integration, consumers on Instagram and Facebook will see Shop Pay as a payment option in Facebook Pay. The full benefits include:

  • Faster, more efficient, and secure payments: Checkout on Shop Pay within the Shopify platform is 70% faster than a typical checkout, with a 1.72x higher conversion rate. For merchants, this means fewer abandoned carts and increased conversion. For consumers, this means a one-click checkout that remembers and encrypts their important details including billing and shipping information, leading to more time shopping and less time filling out forms.
  • Convenient order tracking and management: With 430+ million orders tracked over 450 billion miles, Shopify’s global order tracking service enables consumers to track all of their important purchases, receive updates, and manage orders.
  • Carbon emissions offset on every delivery: One of the first carbon-neutral ways to pay, Shop Pay offsets 100% of the delivery emissions for every order. 53% of consumers say they prefer green or sustainable products, and Shopify now makes it possible for more consumers who check out on Facebook and Instagram to shop sustainably.


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