TikTok Shop expands UK Shopify integration

Category: Brands
TikTok Shop expands Shopify integration in the UK

Brilliant news today for brands selling on Shopify – TikTok has announced that UK Shopify merchants can connect their online store to showcase and sell products on TikTok Shop using the TikTok for Shopify app.

TikTok Shop enables brands, regardless of their size, to be discovered and sell their products to the TikTok community, without ever leaving the platform. Expanding its partnership with Shopify, the entrepreneurship company that powers millions of merchants in more than 175 countries, TikTok now offers Shopify merchants connected to TikTok Shop the capability to create TikTok ad campaigns, synchronize their product catalogue, and sell products through in-feed videos and LIVE broadcasts—all accessible directly within the TikTok for Shopify app, available on the Shopify App Store.

For Shopify, this expansion demonstrates its ongoing commitment to providing merchants and their customers with choice. With more consumers engaging with brands directly on mobile and entertainment platforms such as TikTok, Shopify merchants are able to connect with shoppers across multiple surfaces – all from within the Shopify platform – providing more ways to meet their customers wherever they are.

Having first partnered in 2020, TikTok and Shopify have supported businesses around the world. The UK expansion follows the successful launch of TikTok Shop via the TikTok for Shopify App in the US in 2023.

TikTok Shop is home to businesses of all sizes, from household names such as L’Oreal, through to thriving small businesses such as SoSweet, where TikTok Shop has turned into a seven figure revenue stream for the business; and makeup brand Pink Honey, amongst others. TikTok Shop empowers brands and creators to connect with highly-engaged customers based on their interests, and it combines the power of community, creativity, and commerce to deliver a seamless shopping experience.

At TikTok Shop, we’re always looking for ways to improve the selling experience for our merchants. This latest integration with Shopify will help streamline and simplify the user journey in the UK, making it even easier for them to succeed on TikTok Shop all from the comfort of within the channel app.

– TikTok spokesperson

The UK Shopify integration will be available to merchants from today, the 6th of March 2024.

TikTok has a growing suite of integration partnerships with ecommerce platforms like Woo, Salesforce Commerce Cloud, Rithum (Formerly ChannelAdvisor and CommerceHub), and more.

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