Learn about Amazon Brand Analytics video (2 mins)

No primary category set

If you are brand and selling on Amazon, or have retailers selling your products on the Amazon marketplace, then you should be using Amazon Brand Analytics, so watch the two minute Brand Analytics video below to get started

With Amazon Brand Analytics, you can monitor your brand performance and get customer insights with reports on search terms, repeat purchase behaviour, market basket analysis, item comparison, alternate purchase behaviour and demographics. These different metrics should give you insights into when and why you’re winning sales (or perhaps more importantly not winning sales), when you should be bundling or cross selling different product sets and analysis of what makes a consumer choose a competitors’ product rather than one of yours.

There is a great introductory Brand Analytics video well worth two minutes of your time. It walks through:

  1. Amazon Search Terms Report
  2. Repeat Purchase Report
  3. Market Basket Analysis Report
  4. Item Comparison Report
  5. Alternate Purchase Report
  6. And for those on Amazon.com, Demographics Report

Once you understand how the Amazon Brand Analytics reports can assist your business, you can spend time strategically marketing the products you know will sell, assess the products which aren’t flying off the shelves as fast as they should and increase sales with little other than ensuring the right buyer sees your product at the right time when they’re ready to purchase.

RELATED POSTS..

JD Kirk winner of £20,000 Kindle Storyteller Award

JD Kirk winner of £20,000 Kindle Storyteller Award

How English Summer designed and optimised a product to sell on Amazon

How English Summer designed and optimised a product to sell on Amazon

How MorphCostumes sell an item every two seconds at peak

How MorphCostumes sell an item every two seconds at peak

Amazon AI Vision-Assisted Package Retrieval

Amazon AI Vision-Assisted Package Retrieval

Amazon 2024 Christmas ad - What the World Needs Now Is Love

Amazon’s 2024 Christmas ad – What the World Needs Now Is Love

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars