Walmart have announced that they are removing the $35 minimum order requirement for its two-hour Express delivery service, a competitor to Amazon’s Prime Now. Now customers can make their order and pay just $10 to have a delivery within 2 hours or less.
“Many customers use Express delivery for when they’re in a pinch, whether it be a missing ingredient for a weeknight dinner or a pack of diapers. Customers told us sometimes the items they needed in a hurry didn’t meet the minimum, so we’re removing it, making it even easier for customers to get what they need when they need it.”
– Tom Ward, Senior Vice President of Customer Product
In December Walmart also removed their $35 minimum order fee from Walmart+ Interestingly, not only are Walmart competing with the likes of Amazon by removing their minimum order requirements but their logistic advantage could also make decisions like this easier. Walmart have been upping their fulfillment game by turning shopping centres and their own stores into fulfillment centres. Due to this, they are able to provide customers with faster delivery on a wide range of products in ways that are challenging Amazon who’s fulfillment centres are located in less convenient locations.
The express delivery service is being offered in 3,000 Walmart stores, reaching nearly 70% of the U.S. population. According to Walmart the below options continue to carry a $35 minimum:
- Pickup: Free curbside pickup that lets customers reserve the time and pickup location that’s most convenient for them.
- Delivery: Orders from our store to a customer’s door with a per delivery fee of $7.95 or $9.95.
- Free Delivery with Walmart+: Delivery as soon as same day – and other benefits – for a $98 annual or $12.95 monthly fee.