How to build brand equity without owning the customer relationship

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The acceleration of eCommerce has given opportunities to many brands, both big and small, no more so than in the marketplace arena. But the question is how do smaller businesses build brand equity when the customer relationship stays firmly within the marketplace’s grasp? Richard will discuss 3 key strategies for how merchants and retailers can attract sales by building tangible brand equity without owning the customer relationship, and gives a sneaky insight into some of the top eCommerce predictions for the near future.



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