Amazon’s 2021 Black Friday Live event in London

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Last night, at Amazon’s 2021 Black Friday Live event in London female Soloist and West End star, Alexandra Burke, dazzled guests in an intimate performance, celebrating Amazon’s Black Friday, This kickstarts four days of star-studded events, livestreams, and giveaways running from the today until the 28th of November.

Amazon’s Black Friday LiveHosted by fellow X-Factor alumni, TV personality Rylan Clark-Neal, the event was attended by famous faces, including model Sasha Attwood, Love Island Star Shannon Singh and actress Jamie Winstone, and more.

Alexandra Burke sang a medley of her greatest hits, including, “Bad Boys”, “Broken Heels”, “All Night Long” and “Hallelujah”, as well as an emotional rendition of Whitney Houston’s “I Have Nothing”. With the songstress teasing the news of upcoming music and her upcoming lead in Pretty Red Dress.

Amazon’s 2021 Black Friday Live offers four days of events, livestreams, and giveaways, featuring a star-studded line-up, including Laura Whitmore, Ray Blk, Spencer Matthews and Jamie Laing, Vogue Williams, Patrice Evra, and many more! From cocktail-making, artisan-led craft workshops and drag bingo, to exclusive music gigs, Prime Video screenings and live podcast recordings, along with book readings, expert football analysis and beauty Q&As – there’s something for the whole family to enjoy.

Visit Amazon 2021 Black Friday Live

Amazon’s Black Friday LiveAlongside the jam-packed schedule of free events, the event space will provide the perfect backdrop to while away a few hours with family and friends. From an Alexa-powered, 360 projection room that will transport you to far-flung destinations, to a cosy Prime Video Screening Room, and a match-making Christmas Grotto that will pair you with the perfect AmazonSmile charity. Coupled with a sustainable product showcase, product demonstrations and complimentary samples from Amazon Fresh, the event will provide just the festive inspiration needed in the run up to the holiday season.

Amazon’s 2021 Black Friday Live will take place between 25th – 28th November at Victoria House, London (WC1B 4DA) and is free to enter. Customers can stop by while in London, join one of the exclusive ticketed events (reserve now, limited availability), or livestream from home. View the full schedule at


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