Black Friday 2021 on Amazon runs for 48 hours

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Black Friday 2021 on Amazon has started! More deals will be available than ever before for the 48 hour Black Friday event, which runs through to 23.59pm 26th November with new deals dropping daily. Customers will be able to shop more incredible deals with deep discounts on top products and must-have items. In addition, customers can find thousands of deals from Amazon’s independent selling partners, most of which are small and medium-sized businesses, throughout Amazon’s Black Friday event. Handmade artisans, independent makers, and new and innovative brands can also be found on Amazon Handmade and Amazon Launchpad.

From today, customers will find new Black Friday deals dropping daily at Customers can shop with confidence that they’re getting low prices on the products they need and want, whether they’re shopping for themselves or taking advantage of early savings on Christmas gifts for friends and family.

Start Black Friday 2021 on Amazon with a Smile!

Customers can shop using AmazonSmile in the Amazon App to find the same amazing deals and Amazon shopping experience, with the added bonus that Amazon will donate a portion of the purchase price of eligible products to a charity of their choice.

Supporting Small and Medium-Sized Businesses

This Black Friday, customers can support local small businesses and shop by region, while saving on top-trending gifts and much-loved stocking fillers in the Support Small Storefront, and explore a wide selection of gift ideas on the Small Business Gift Finder. More than half of all products purchased in our store are sold by small and medium-sized businesses, and customers can now shop unique and giftable products from more than 65,000 small business selling partners based in the UK. Those businesses sold more than 750 million products on Amazon last year, up from 550 million during the same period the previous year – equivalent to selling more than 1,500 products a minute on average.

“As a small business founder, Black Friday is great for business because it brings customers to our whole store, beyond the offer advertised.”
– Samantha Riley, founder, Manta Makes

“We have six of our games in Amazon’s Black Friday Deals from now until Monday. Black Friday is an excellent opportunity for us because it helps us reach a vast audience looking for great value Christmas gifts. By offering amazing Black Friday deals to Amazon customers, we can reach more people and help them to spend more quality time laughing with the people they love this Christmas!”
– Hazel Reynolds, founder, Gamely Games

Shop Sustainably

This Christmas, you can shop Climate Pledge Friendly, which helps customers find more sustainable products.

Where and When to Shop

The Black Friday 48-hour deal event runs from 00.01am 25th November through to 23.59pm 26th November. Shop on, the Amazon mobile shopping app, at an Amazon 4-star store, or by asking “Alexa, what are my deals?”

Black Friday 2021 on Amazon Deals Preview

Below is a sneak peek of top deals available during Black Friday 2021 on Amazon:

  • Home: Save up to 35% on kitchenware by Tefal, Le Creuset, and more.
  • Kitchen:Save up to 40% on vacuum and carpet cleaners from Shark, Bissel, and Vax, 30% on coffee machines from De’Longhi and Sage, with savings on air fryers from Instant Pot, Tefal, and Tower and further savings on a range of small domestic appliances.
  • Beauty: Save up to 30% on beauty giftsets for her by Dove, L’Oreal Paris, and more.
  • Personal Care Appliances: Save up to 30% on electric toothbrushes, up to 30% on male styling and hair care appliances, and up to 25% on medical and massage devices.
  • Baby: Save up to 30% on furniture, baby phones, safety products, and more from Edco, Chicco, and BabyDan. Save up to 30% on travel products from Maxi-Cosi, Graco, and Silver Cross. Save up to 30% on essentials from Fisher-Price, Bright Starts, and Munchkin. Save up to 30% on feeding products from Phillips, Nuby, Munchkin, and more.
  • Major Appliances: Save up to 30% on small and major appliances from brands including Russell Hobbs, Midea, Sharp, and more.
  • Sports: Save up to 30% off sports and outdoors equipment, apparel and tech from Fitbit, Under Armour, Reebok, and more.
  • Home Entertainment: Save up to 25% on TVs, projectors, streaming devices and soundbars from brands including Samsung, LG, Sony, and more.
  • Pets: Save up to 30% on pet food and supplies on brands including Whiskas, Lily’s Kitchen, and Whimzees.
  • Toys: Save up to 30% on toys and games including Hasbro Games, Barbie, Marvel, Melissa & Doug, and more.
  • Furniture: Save up to 30% on mattresses, toppers and protectors by Silentnight, Dormeo, Summerby, and more.
  • Media: Save up to 40% on video games, accessories, and consoles from brands including Nintendo, Playstation, Xbox, Square Enix, Ubisoft, Electronic Arts, and more. Save up to 25% on Blu-ray, 4k and DVD boxsets, drama and action titles, and more.
  • Beer, Wine & Spirits: Save up to 30% off on alcohol on brands including Kraken Rum, Johnnie Walker, and Talisker Whisky.
  • Grocery: Save up to 30% on chocolate brands including Lindt, Toblerone, Hotel Chocolate, and Celebrations. Save up to 30% on coffee brands including L’OR, Tassimo, and Pret.
  • Amazon Fresh: Save up to 30% on Christmas party food, beauty and grooming gifts, cold and flu essentials, and more.
  • Home Improvement: Save up to 30% on home improvement from Bosch, Karcher, Tado, and more.
  • Health & Personal Care: Save up to 25% on household and laundry products including Dettol, Finish, Fairy, and more. Save up to 25% on vitamins, diet and sports nutrition including Optimum Nutrition, Vitabiotics, and more.
  • Consumer Electronics: Save up to 40% on smartphones and wearables from brands including Samsung, Xiaomi, Garmin, and more. Save up to 25% on laptops, tablets and monitors from brands including Samsung, Dell, HP, and more. Save up to 40% on true wireless headphones and speakers from Sony, Jabra, Bose, and more. Save up to 25% on cameras, lenses and accessories from Sony, Canon, Panasonic, and more.
  • Amazon Brands: Save up to 30% on select styles from Amazon brands, including home, electronic and sports essentials from Amazon Basics and Umi and Eono, furniture products for every room from Alkove, Rivet, and Movian, health and personal care products and coffee from Solimo, beauty products from Belei, health and nutrition from AMFIT, and snacks from Happy Belly.


  • Amazon Devices: Save up to 50% off popular Amazon devices, including Fire TV Stick 4K, Echo Dot Kids (4th Gen), Echo Show 5 (2nd Gen), Kindle, and Fire HD 8 Kids Pro Tablet.
  • Amazon Music: For a limited time, customers who haven’t yet tried Amazon Music Unlimited can get three months free – with unlimited access to more than 75 million songs, ad-free, in premium quality streaming audio, and millions of podcast episodes. In addition, with the purchase of select Amazon Echo devices, customers new to Amazon Music Unlimited can get six months free.
  • Prime Video: Between 26th – 29th November customers can get up to 50% off great movies and TV shows to buy through Prime Video including Monster Hunter, Peter Rabbit 2 and A broad selection of popular movies are also available to rent for Prime members only from as little as £0.99 including A Quiet Place 2, Space Jam 2 and Escape Room: Tournament of Champions.
  • Books: From today until 29th November, customers have access to a great range of exciting books on offer, including the popular Guinness World Records 2022 and Weird But True! 2022, alongside a variety of Lord of the Rings books by J. R. R. Tolkien and the Official Minecraft Handbooks, The Yorkshire Shepherdess by Amanda Owen and Ken Follett’s The Evening and The Morning.
  • Audible: From now, for a limited time, new Audible customers can get 3 months of membership for just 99p, and enjoy unlimited listening to thousands of select Audible Originals, podcasts and audiobooks. Offer available until 30th Terms apply.
  • Kindle Unlimited: Available now, new subscribers can enjoy three months of Kindle Unlimited for £7.99, accessing millions of titles and selected magazine subscriptions, if they join by 30th November. Kindle Unlimited deal terms and conditions apply.
  • Kindle Book Deals: From now until 30th November, customers can discover a selection of hundreds of top, curated Kindle Books from as low as £0.99 each to read anytime and anywhere. Kindle Book Deals terms and conditions apply.
  • Kindle Books: From now, for a limited time, customers who spend £15 or more on Kindle Books will receive a £5 credit to redeem on any Kindle Book on the store. Offer available until 30th November, subject to activation. Terms and conditions apply.
  • Amazon First Reads: From now until 30th November, subscribers can get early access to editors’ picks and choose one Kindle Book for £0.99 (£0.00 for Prime members) and print editions from £3.99.
  • Prime Gaming: From now until 30th November, for no additional charge Prime members can access eight PC games including Control: Ultimate Edition and Dragon Age: Inquisition.


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