Amazon Fashion have taken the online shopping experience for shoes into the augmented reality world with the launch of Virtual Try-On for Shoes.
The interactive mobile experience uses augmented reality to help customers visualise how a pair of shoes will look on themselves from every angle and to better inform purchasing decisions, from the comfort of their home or on the go.
Currently only available on the Amazon shopping app on iOS in the US and Canada, if you have an Apple device you can use Virtual Try-On for Shoes to visualise thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony. Once you select a shoe, tap the “Virtual Try-On” button on the product detail page and point the camera on your mobile device at your feet to see how the shoes will look on.
Customers can then move their feet to see how the shoe looks from every angle and use the carousel to easily swap colors of the same style without needing to exit the experience. Customers also have the option of taking a photo of their virtual try-on experience and sharing the image with friends on social media by clicking the “Share” icon.
Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers. We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.-Muge Erdirik Dogan, president, Amazon Fashion