eBay have announced that that are closing GittiGidiyor in Turkey.
eBay have owned a majority stake in the GittiGidiyor marketplace since 2011 but during their regular annual business operations review they decided to wind down operations of the marketplace due to ongoing competitive dynamics in the market.
eBay will work closely with GittiGidiyor buyers and sellers to assist in the migration off the platform, and will share more detailed information with them directly later today. As of today, sellers will no longer be able to list new items and as of July 18, buyers will no longer be able to make new purchases. Buyers and sellers will be able to access their My Account page until September 5, 2022.
When GittiGidiyor was first founded in 2001 it quickly became a leading marketplace in Turkey. Even towards the end of 2018, the marketplace was still the top online shopping site in the country. However, it seems that over the last few years they have seen more competition from other key players in the region including Trendyol and Amazon. Unfortunately this means we will be waving goodbye to a site that has served buyers and sellers in turkey for over a decade.
eBay do not expect the closing of GittiGidiyor to to have a material impact on eBay’s Q2 or full year results. For reference, GittiGidiyor contributed approximately 4 million active buyers to eBay’s consolidated active buyer count at the end of Q1 2022.