Just Eat Co-founder appointed as UK’s Cost of Living Tsar

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David Buttress, co-founder of popular food delivery service Just Eat has been appointed by Chancellor of the Duchy of Lancaster as the Government’s new Cost of Living Business Tsar. This new role is the latest addition to the governments ongoing mission in supporting people with current financial pressures.

Businesses and organisations across the country have stepped up time and time again when the nation needs it most. The financial pressures people are facing as a result of current global challenges will be no different.

“I am delighted to have David Buttress on board, bringing with him a wealth of experience along with the vigour and ingenuity of business to go even further in efforts to support British families throughout this difficult time.

– Steve Barclay, Chancellor of the Duchy of Lancaster

David Buttress’ duty will be to promote new and existing business-led initiatives to support people with the rising costs of living. This will include things like discounts, offers and expanded business programmes.

This work will build on the schemes, offers and targeted help that some businesses and organisations are already providing and help raise awareness of the private sector offer to the public, which is in addition to extensive government-funded support. Successful examples include price locking campaigns seen in retailers Asda, Sainsbury’s and Boots, and energy supplier Octopus’s decision to double its hardship support fund, which has helped more than 36,000 people so far. 

Mr Buttress will join today a roundtable with supermarkets and sports organisations hosted by the Education Secretary Nadhim Zahawi, where they will discuss the role that the private sector can play in helping low-income families, including through the Government’s Holiday Activities and Food Programme. 

The rising cost of living that we are all facing, both in the UK and globally, provides business and industry with a unique challenge and opportunity to do our bit.

“I am looking forward to working closely with my private sector colleagues, to help support our communities and customers with practical and real cost of living saving initiatives.

David Buttress, Cost of Living Business Tsar



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