TikTok Summer Sale exploits gamification in live event

No primary category set

As part of the TikTok Summer Sale Event, they have compiled the official TikTok Shop Summer Wishlist of viral products and seasonal essentials. Gamification as a way to shop will be a big part of the promotion as TikTok Shop, which sits at the nexus of entertainment and shopping, explores new ways to engage consumers.

Even better, the TikTok Community will be given the opportunity to win suitcases with £1000 worth of goodies ranging from popular beauty products to the most wanted tech items. Winners will find products from sponsors including ApemanUnicorn CosmeticsSunnamuskAnkerEcovacsCosori and NewVision UK. Even if you’re not a winner, TikTok Shop offer the chance to find your summer essentials at amazing prices, with up to 50% off selected items with discounts of up to 50% available.

TikTok has increasingly been exploring elements of gamification as the latest way to shop, and for the first time will be using gamification as part of a live sale event. In practice, this means giving shoppers three chances to take part in a lucky draw game, within TikTok, to win either one of the suitcases described above, or a series of other individual products available on TikTok Shop.

In order to enter, just search ‘summer sale’ on TikTok and click the in-app banner. From there, play a ‘lucky draw’ game as entry for the suitcases with three chances to win the top prize of one of the three suitcases, or a range of other products from TikTok Shop. To get more chances at winning, complete tasks like watching a video, setting a reminder for a LIVE or following one of TikTok’s LIVE hosts.

TikTok Summer Sale LIVE events

TikTok know how important summer is to their community, with 1.5b views of #summer2022 and 269.8m views of #summerbucketlist, so top creators including @itsnisrin, @k4tyl33, @amelia0livia, @jamie.nyland, will all be going LIVE during the TikTok Summer Sale, to showcase some of their favourite products on offer, with @glowybychloe hosting a special birthday LIVE on the 28th of June.

Top Creator LIVES line-up:

Brand LIVES line-up:

Alongside creators, favourite brands including JD, New Balance, Anker and MYPROTEIN will be offering discounts and giveaways directly to our Community during dedicated LIVES;


Tariq Wright, TheLifeofMrT on how brands work with Creators on TikTok

Tariq Wright – TheLifeofMrT, on how brands work with Creators on TikTok

TikTok Shop Biggest Ever Summer Sale - Up to 50% off

TikTok Shop Biggest Ever Summer Sale – Up to 50% off

TikTok Expands Taylor Swift The Eras Tour In-App Experience

TikTok Expands Taylor Swift The Eras Tour In-App Experience

New TikTok Symphony Avatars Creative AI Tool

New TikTok Symphony Digital Avatars Creative AI Tool

Stormi Steele sets $1m TikTok Live record

Stormi Steele sets $1m TikTok Live record

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars