TikTok Shop launches new ‘Preowned Luxury’ category

Category: Social Media
TikTok Shop launches new 'Preowned Luxury' category

Today, TikTok has announced the launch of the ‘Preowned Luxury’ category on TikTok Shop, which will enable the community to browse and purchase authentic luxury fashion without ever having to leave TikTok.

#TikTokFashion is home to more than 10 million creations, from showcasing the latest designs to serving #GRWM looks and #OOTD inspo, to rediscovering trends and championing sustainable fashion. Our global community of fashion creators. brands and fans, come to TikTok to unleash their creativity, inspiring many of the top trends and conversations in fashion happening today.

The ‘Preowned Luxury’ category on TikTok Shop will mean that people can learn more about luxury fashion, find style inspiration and purchase those must-have pieces, whilst on TikTok. With #prelovedfashion already generating over 62k creations on TikTok, this launch will enable preloved fashion brands to reach a whole new audience, as the TikTok community looks for more sustainable and accessible ways to embrace luxury fashion.

The ‘Preowned Luxury’ category will launch in partnership with five of the biggest names in the industry, Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardley Ever Worn It and Break Archive, who have already found huge success on the platform.

Introducing the preowned luxury fashion brands available on TikTok Shop

  • @LuxeCollective Luxe Collective was founded by two brothers who built their business after amassing a huge following on TikTok for their content featuring designer items and news. Luxe Collective, which now has 1.6 million TikTok followers, are also known for their success on Dragon’s Den this year, where they secured a huge £100K investment from Steven Barlett.
  • @SellierLuxuryBags Sellier is the UK’s fastest growing resale platform for luxury superbrands. Sellier specialises in rare and curated collections, representing the best in class brands such as Chanel, Hermes and Dior, retailing via physical stores in Monaco and London’s Knightsbridge and Belgravia, direct to consumer ecommerce site and app.
  • @Sign_ofthetimes Sign of the Times was established as a bricks and mortar store in 1976 in Chelsea and since found great success on TikTok, with over 2.7 million likes. The TikTok community flocks to Sign of The Times for a mix of insightful and funny fashion content.
  • @hardlyeverwornittts Family-founded, HardlyEverWornIt.com, affectionately known as HEWI, is a premier online luxury marketplace offering a curated selection of pre-loved designer fashion and accessories. The platform facilitates a sustainable approach to luxury, empowering consumers to buy and sell high-end items with confidence and ease.
  • @Break.Archive Founded in 2022 by 19-year-old Gabriel Rylka, Break. Archive brings a Gen-Z tone on pre-loved luxury. With a focus on discovering elusive and exclusive vintage designer treasures, Break. Archive presents a meticulously curated selection of vintage pieces unlike any other. Emphasising authenticity, impeccable condition, and a commitment to the best prices, Break. Archive scours for the most coveted pieces destined to enhance your collection.

This announcement is an exciting first step in the world of preowned fashion for TikTok Shop. TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this provides a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion.

– Jan Wilk, Head of Operations, TikTok Shop UK

The new category adds to TikTok Shop UK’s expanding product range for people to buy directly on the platform. Recent launches include ‘Fresh Flowers & Live Plants‘ ‘Parenting‘ and ‘Wellness‘, enabling the TikTok community to discover and purchase a wide range of products without leaving the app.

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