Luxe Collective, the preloved luxury retailer, is spearheading the next phase of preloved commerce with its debut into the world of TikTok Shop. Launched on Friday, April 19th, 2024, Luxe Collective is one of the inaugural five pre-loved luxury brands in the UK to trial this innovative retail concept on the platform.
This bold move into TikTok Shop represents a natural progression for Luxe Collective, propelled by the brand’s meteoric rise on the platform and its commitment to staying at the forefront of digital trends. TikTok Shop launched in the UK in 2022, enables brands to be discovered and sell their products to the TikTok community without leaving the platform. Luxe Collective recognises TikTok’s unrivalled potential to engage its existing audience of 1.6 million followers, while also captivating the diverse and dynamic international community it serves, further meeting luxury customers where they are.
This announcement is an exciting first step in the world of preowned fashion for TikTok Shop. TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this provides a unique opportunity for retailers to reach new audiences and customers in an inspiring and accessible way to embrace luxury fashion.
– Jan Wilk, Head of Operations, TikTok Shop UK
Embracing TikTok has been instrumental in the growth of Luxe Collective’s brand awareness; it is our most engaged platform, so this venture is an exciting one for Luxe. We’ve been blown away by the response already; over the launch weekend, we generated 189,000 views and 58 orders. It’s going to be so exciting to see how we can develop and grow using TikTok Shop – this is only the beginning.
– Ben, Founder and CEO, Luxe Collective
Luxe Collective’s decision to launch its TikTok Shop underscores its dedication to embracing new avenues to reach customers and deliver unparalleled shopping experiences, setting itself apart from any other preloved luxury reseller in the UK. The brand’s TikTok Shop will showcase the entire Luxe Collective collection of preloved designer bags, shoes, and accessories (excluding jewellery). Through captivating content and interactive features, customers will have the opportunity to explore and shop Luxe Collective’s products seamlessly within the TikTok app.
We are excited and honoured to be among the first five preloved luxury brands in the UK to trial the TikTok Shop feature. This partnership embodies our shared vision with TikTok to redefine the future of luxury retail and create memorable experiences for our customers, both longstanding and new.
– Emily Roberts, Marketing Manager, Luxe Collective
Luxe Collective aims to connect with a new generation of luxury consumers who seek authenticity, creativity, and convenience in the shopping journey. Through strategic partnerships and compelling storytelling, the brand is set to disrupt and elevate the preloved shopping experience.
Join Luxe Collective on this exciting venture as they continue to open the virtual doors of their TikTok store. Follow Luxe Collective TikTok, Instagram, and YouTube, or visit the TikTok Newsroom for more information on the launch.
