Etsy have reached 10 million buyer donations with help from a Giving service provided by Adyen, allowing U.S. customers to donate money to the Uplift Fund at checkout.
Etsy launched the Uplift Fund with the Brooklyn Community Foundation in February of 2021 to give its buyers an opportunity to join them in supporting creators who face barriers to building successful businesses. When US shoppers check out on Etsy, they have the option to round up their purchase price and donate to the Fund via Adyen.
Adyen’s solution has enabled us to seamlessly engage the Etsy community in supporting our Uplift Fund, It’s been amazing to see how a small change in checkout can have such a major impact, especially as the past few years have highlighted the gap in resources available to many communities who are eager to use their entrepreneurial talents.
– Morgan Blake, VP of Payments at Etsy
Giving is a product that enables Adyen’s merchants to accept charitable donations during the online and in-store checkout process, and allows them to strengthen their bond with their shoppers by providing a platform for their preferred charitable causes. By doing so, Giving converts shoppers’ good intentions into additional revenue streams for charitable causes. With a single tap on a point-of-sale terminal or the click of a button at an online checkout, shoppers can donate to the merchants’ charity of choice. Giving transactions seamlessly integrate into existing checkout processes across all payment channels, and shoppers’ donations are reported and settled to the charity of choice directly without impacting the merchants’ existing reconciliation flow.
We’ve seen great traction with Giving and we are thrilled to reach this milestone with Etsy, Etsy has been a key partner in building out our Giving solution, including the round-up feature. By combining strengths with Adyen’s technology and Etsy’s two-sided marketplace, we were able to come together to find a solution that drives impact, in line with the UN’s Sustainable Development Goals. We can’t wait to see what else we accomplish together.
– Ingo Uytdehaage, CFO at Adyen
