587 Days for Amazon EFN to get Brexit done

587 Days for Amazon EFN to get Brexit done

After 587 days, Amazon have announced that the European Fulfilment Network (EFN) between the UK and the EU has now been fully reactivated. Reopening started in March 2022, but it was only this month on the 11th of August that Amazon announced the network was fully reactivated.

From the 1st of January 2021. Amazon’s UK FBA operations was split from the EU with no more EFN (European Fufilment Network) and an end to Pan-European FBA inventory transfers between the UK and EU. For 587 days, the sales opportunity from selling on Amazon UK dropped from 446 million EU consumers to 66 million brits but this has now been restored.

EFN gives you access to Amazon’s EU and UK customer base by allowing you to fulfil cross-border orders of eligible products with FBA inventory stored in your home fulfilment centre, subject to EFN fees – EFN is effectively keeping your stock in the UK but picking up the shipping cost when you get an international sale.

When you enable EFN in your Cross Border Fulfilment Settings, eligible international listings that were deactivated due to the unavailability of EFN for cross-border fulfilment will be automatically activated. Even after 587 days of working out how to fulfil post Brexit orders, Amazon have limited goods which can be included in EFN – the price of an eligible item must not exceed €135 in the EU or £122 in the UK

You’ll find more information on post-Brexit EFN on Amazon’s help page.

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More Brexit benefits, jolly good job that we have blue passports to replace those 380,000,000 doorstep customers that we used to be able to trade with easily.

Noel • 16th August 2022 •