Priah Ferguson who plays Erica Sinclair in hit Netflix show Stranger Things has been enlisted by ThredUP to educate Gen Z on the reality of Fast Fashion whilst urging them to embrace sustainable fashion.
ThredUP have had a tough Q2 and recently offloaded 15% of their workforce, likely spurred on by reduced consumer spending. This is not surprising though, and ThredUP are not the only company who have had to lay off staff this year.
So now we are seeing ThredUP kick up a marketing campaign called ‘Fast Fashion Confessional Hotline‘ and they are targeting it towards the generation who are breaking all kinds of boundaries.
ThredUP and Stranger Things star Priah’s Fast Fashion Confessional Hotline will offer callers the chance to confess their fast fashion sins and get the support they need to make the switch to healthier shopping habits. When U.S. callers dial 1-855-THREDUP, they’ll hear Priah’s voice on the other line convincing them not to buy more fast fashion.
What’s so great about Gen Z?
Gen Z are living their younger years through all kinds of economic and environmental struggles. They are watching how the older generations are reacting and they are thinking about expenses and sustainability differently.
Despite this, 1 in 3 Gen Z say they feel addicted to fast fashion but this doesn’t mean they are not conscious of the issue, and as in other reports have been represented as leading the recommence movement. Although there is a temptation to shop fast fashion, the awareness and desire for sustainable living is gradually pushing through in the generations to come.