Selling on Walmart vs Amazon

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Retail leaders Walmart and Amazon are no strangers to ecommerce or potential sellers. But what are the differences between selling on Walmart vs. Amazon? And how should online retailers decide where to operate?

Walmart’s is quickly emerging as an industry leader. One report even estimates that Walmart could surpass Amazon in the coming years should Walmart sustain its growth rate. While both companies saw strong ecommerce growth in the early days of the pandemic, the dissatisfaction of Amazon Prime customers whose orders were delayed was widely reported news. With brick-and-mortar stores and fulfillment centers across the U.S., Walmart positioned itself as an alternative as consumers prioritized its speed and availability. 

It can be tempting for a third-party seller to focus on Amazon. But as Walmart continues to gain momentum, its smaller marketplace could mean less competition and greater opportunity to reach your target audience.

For all of their differences, there are many similarities between the two companies. Both companies have fulfillment centers throughout the world to help with two-day delivery. Both marketplaces also offer advanced listing content services. However, Amazon has additional eligibility requirements for its version. 

Each company also offers listing optimization options, while Walmart offers additional support through its Listing Quality Dashboard to help sellers with insights such as discoverability and ratings.

If you would like to find out more about selling on Walmart, download the Selling on Walmart vs. Amazon ebook from Linnworks.

Inside, you’ll find everything you need to know to get started, including the seller requirements for both US and UK based retailers.

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