ROI for Facebook Organic Posts from Bazaarvoice

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Have you ever wondered if your Facebook organic posts are performing for you? Are you hitting the spot from a profit perspective or just shooting in the breeze? Well now for the first time you can measure the impact of your Facebook organic posts from a revenue perspective thanks to the Bazaarvoice Social Commerce platform, which now has the ability to provide social media marketing and ecommerce managers new tools to directly attribute revenue to Facebook organic posts.

Many social media marketing and ecommerce managers have long been measuring core social media metrics such as follower growth and engagement rates, but there has been a gap in how to track revenue with organic content. With social commerce projected to become a $79.64 billion industry by 2025, tracking and measuring revenue growth from organic social and posted content is a critical performance metric for today’s social media marketing and ecommerce managers.

With Bazaarvoice’s new functionalities, social media marketing and ecommerce managers can now:

  • Directly attribute organic social content to revenue generation. Users can measure the performance of their posts to see which content is generating the most revenue for their business.
  • Access a broader overview of which content is performing and resulting in sales, allowing them to better create, utilise, and prioritise their top performing content.
  • View which organic posts are driving direct sales, and with these insights brands can optimise existing organic content and leverage paid campaigns to drive further sales opportunities.

Social media marketing managers are increasingly becoming responsible for driving conversion to revenue for their business, this functionality allows them to seamlessly report on the attributed revenue in the Bazaarvoice Social Commerce dashboard.

In our recent Shopper Preference Report, we found that 99% of consumers say they regularly shop online and 97% have purchased something through social media. With this first-ever capability introduced to Facebook, Bazaarvoice is now making it possible for companies to attribute revenue to their organic posts, which saves social media marketing managers time in deciding what posts to prioritize and drives performance of the bottom line.

– Zarina Lam Stanford, CMO, Bazaarvoice

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