With more than 400 million people using the platform every month to discover new ideas and plan ahead, these new trends are sure to ring true in 2023. And over the last three years, 80% of Pinterest’s trend forecast came true. For businesses, these ahead of the curve insights continue to unlock massive potential to lean into relevant trends that consumers are searching for.
Pinterest’s data continues to be an important asset for marketers, providing a valuable peek into what consumers are looking to buy and helping brands reach their audience.
With marketing budgets tightening across the board, it’s more critical than ever for brands to design campaigns that will make a difference and inspire consumers. Guesswork is simply not enough. Our annual report is based on what we know people are interested in and are planning for. It’s a cheat-sheet for marketers looking to capitalise on what’s set to be big, before it happens. And we don’t mean one-off fads, we’re talking about the trends you’ll soon see becoming part of everyday life. Brands can tap into these trends to reach consumers with what they really want, and we can’t wait to share our insights with the industry.
– Visha Kudhail, Director of Business Marketing, EMEA, Pinterest
2023 Trends Forecast from Pinterest
Airy Styles – Femme for all in 2023. Ruffles will rule the fashion tulle kit: After two years of loungewear, the focus has now turned to body-baring silhouettes – a fashion forward moment of empowerment in turbulent times. 2023 fashion will be filled with lace, tulle, ruffles and shimmer for everyone based on rising searches from Gen Z and Millennials.
Increase in searches year on year for:
- Shimmery dress +365%
- Lace top long sleeve +225%
- Tulle sleeves +65%
- Ruffle shirt men +95%
- Sheer pants outfit +70%
Micro Makeover – Beauty is going small this year: Millennials and Gen Z will favour bob haircuts and short French manis over long locks and acrylic nails. Big beauty comes in small packages.
Increase in searches year on year for:
- Micro french nails +235%
- Chopped bob haircut +550%
- Micro bangs +110%
- Short stiletto nails +80%
- Short braid hairstyles +45%
Good on Paper: Analog hobbies are back! Boomers and Gen Z will turn to quilling, origami and paper art to satisfy their crafty cravings.
Increase in searches year on year for:
- How to make paper rings +1725%
- Origami instructions +175%
- Paper mache furniture +60%
- Quilling art +60%
- Paper animal +385%
Mush-rooms: Gen Z and boomers will make room for weirdcore design, mushroom decor and fantasy art in their sacred spaces. Anything but ordinary please!
Increase in searches year on year for:
- Fantasy mushroom art +170%
- Vintage mushroom decor +35%
- Funky house decor +695%
- Weirdcore bedroom +550%
- Freaky wallpaper +65%
Vitamin Seaweed – Enough with the Acai: Meet your new favourite superfoods. The coolest superfoods will be from the sea. A long-standing staple in Asian cultures, ocean-based foods and minerals are growing in popularity with Millennials and Gen X.
Increase in searches year on year for:
- Benefits of chlorophyll water +35%
- Green algae +60%
- Seaweed snacks recipes +245%
- Nori recipes +60%
- Salmon bowl +245%
All Aboard: Gen Z and millennials will find a renewed love for train travel. Quicker boarding, extra legroom and a lower carbon footprint are all making trains more appealing.
Increase in searches year on year for:
- Interrailing Europe aesthetic +105%
- Train trip aesthetic +205%
- Train travel aesthetic +40%
- Train quotes travel +285%
- Indian railway station photography +175%
Date Different – Date nights at aquariums, bookstores and museums: Dinner and a movie is so 2022. Gen Z will embark on a different kind of dating experience, opting for experiential outings like bookstore dates, museum meet cutes and aquarium adventures.
Increase in searches year on year for:
- Bookstore date +195%
- Date picnic ideas +385%
- Creative date night ideas +120%
- Aquarium date +235%
- Museum dates +70%
Check out the full 2023 Trend Forecast from Pinterest Predicts here.
