Amazon Buy with Prime, the company’s direct-to-consumer offering for merchants’ own online stores, has now been shown to increase shopper conversion by an average of 25%. Launched in April, Buy with Prime empowers merchants to extend the proven and trusted benefits of Prime—fast, free delivery, a seamless checkout experience, and easy returns—on their own online stores to build their brands and establish direct customer relationships.
Amazon have also announced that Buy with Prime will be widely available to U.S.-based merchants by the 31st of January. Previously, Buy with Prime was available to merchants by invitation only. The company also announced the launch of Reviews from Amazon, a new capability to help Buy with Prime merchants increase shopper trust and conversion and better inform purchase decisions on their own online stores.
We’ve been working closely with merchants since the launch of Buy with Prime and have been thrilled to hear the results it’s helped drive for them so far. We’ll continue innovating and investing in new features, such as Reviews from Amazon, to help merchants of all sizes succeed and give Prime members the shopping benefits they love, whether it’s on Amazon or beyond.
– Peter Larsen, Amazon vice president of Buy with Prime
Buy with Prime increased conversion
Driving traffic and converting shoppers are two primary pain-points for direct-to-consumer merchants. This data shows that offering Buy with Prime increases conversion by an average of 25%. This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not, during the same time period. In September, Amazon released traffic-driving solutions to help merchants attract shoppers.
Reviews from Amazon
Buy with Prime merchants are now able to display ratings and reviews from Amazon customers on their own online stores for no additional cost. When an Amazon shopper leaves a rating and review for a brand’s product on Amazon.com, the same rating and review will now appear on the product pages of a merchant’s own online store, wherever Buy with Prime is enabled. Created more than 20 years ago by Amazon to help customers inform their purchase decisions, customer reviews and ratings can help Buy with Prime merchants further increase shopper trust and conversion.
Buy with Prime is designed to work with most online stores, including ecommerce service providers such as BigCommerce, who have announced it will launch the Buy with Prime app with BigCommerce in Q1 2023. This will enable retailers to quickly add Buy with Prime to their BigCommerce site with no coding required.
