Amazon.com have shared important dates by which retailers need to be prepared for Amazon Prime Day 2023.
- You need to have your Prime Day deals created by the 28th of April
- You need to have your Prime Day inventory shipped to US FBA warehouses by the 15th of June
Amazon also recommended shipping early to for potential logistics, weather, customs, or carrier issues.
While these dates were announced for Amazon.com, you can expect a similar time frame for the UK and EU.
As usual, Amazon haven’t announced the exact date for Prime Day 2023, and indeed there’s no indication of how many days Prime Day will run over this year, but you can reasonably expect it to fall mid-July and run for a 48 hour period.
There is also no visibility yet on whether Amazon will repeat their strategy last year when they held a second Prime Day in the Autumn.
Top tips for Prime Day 2023
In their announcement, Amazon also linked to their Top 3 tips to prepare for Prime Day
1) Monitor the Deals Dashboard and ensure your Deals are not suppressed.
In the run-up before your deal is due to go live, it may go into a suppressed status due to stock, SKU, pricing, or compliance issues. Log into Seller Central, head to “Advertising,” and edit the sections highlighted in red for your suppressed deals to make them live again.
2) Do not change your price.
There is no need to change your price to the deal price, as we will automatically update based on the price you have submitted in Seller Central. If you change your current offer price, then the deal is at risk of becoming suppressed, as it may no longer meet the discount criteria required.
3) Perform quality checks on your Deals and the relevant SKUs.
Check the quality of your deals so that customers have a great experience discovering and shopping for your products. The image of your deal should be on a white background. Bullet points on the detail page should accurately reflect the product on sale. If you’re brand registered, check your A+ content, as this is a great way to share additional information about the brand or products.
