Zalando have announced they will be launching a first beta version of a fashion assistant powered by ChatGPT across their app and web platforms. This will allow Zalando to unlock the potential of generative AI to enhance the experience of discovering and shopping for fashion online and enable customers to discover even more fashion they will love.
With the new fashion assistant, customers will be able to navigate through Zalando’s assortment using their own words or fashion terms, making the process more intuitive and natural.
For example, if a customer asks “What should I wear for a wedding in Santorini in July?”, Zalando’s fashion assistant is able to understand that this is a formal event, what the weather is in Santorini in July, and therefore, provide a written explanation with recommendations for clothing based on that input. This could be combined in the future with customer preferences, such as brands they follow and products available in their sizes, to deliver a more personalised selection of products.
With the new fashion assistant, customers will be able to navigate through Zalando’s assortment using their own words or fashion terms, making the process more intuitive and natural. For example, if a customer asks “What should I wear for a wedding in Santorini in July?”, Zalando’s fashion assistant is able to understand that this is a formal event, what the weather is in Santorini in July, and therefore, provide a written explanation with recommendations for clothing based on that input. This could be combined in the future with customer preferences, such as brands they follow and products available in their sizes, to deliver a more personalised selection of products.
We are excited to be experimenting with ChatGPT to help our valued customers discover even more fashion they will love. This is just the beginning; we are committed to understanding our customers’ needs and preferences even better, and we are eager to explore the potential that ChatGPT can bring to their shopping journey. As we continue testing and introducing new solutions, our focus remains on learning how our customers want to interact with our fashion assistant to provide them with the best possible experience.
– Tian Su, VP Personalization and Recommendation, Zalando.
With the upcoming launch of the first version of its fashion assistant, Zalando is setting the groundwork for future developments and features, which could include fashion and beauty advice or outfit creation.
