Get ready for a new name in multi-channel management and distribution for fashion – Zalando is launching the ZEOS brand (short for Zalando Ecommerce Operating System), aiming to build an operating system for the fashion and lifestyle industry that enables brands and retailers to manage their multi-channel business across Europe within one unified platform.
Last year, Zalando successfully piloted a multi-channel fulfillment solution, which is moving under the new brand and will be called ZEOS Fulfillment from now on.
Zalando Logistics Solutions bought together fulfillment, shipping and returns services. With these, Zalando made its logistics know-how and infrastructure available to partners that sell via the platform, so they do not have to be concerned with logistics issues, but can concentrate fully on their core competence in the fashion and lifestyle business.
Today, over 1,000 partners are already using the Logistics Solutions, with 23 European markets currently being served. By handling almost 380 million partner items since launching the services in 2017, Zalando has not only learned the ins and outs of B2B logistics but also the specific needs of fashion and lifestyle brands and retailers.
Brands and retailers have been asking Zalando for an extended service, wanting to use Zalando’s network to fulfill orders from other sales channels to avoid the need to divide their stock when selling via different sales channels.
ZEOS takes care of the intricate logistics processes, allowing brands to concentrate fully on their fashion and lifestyle business expertise. Brands and retailers only need to ship their goods to Zalando’s network of 12 warehouses, and ZEOS takes care of the rest. One single integration lets them access a pool of over 40 carriers, offering more than 160 localized delivery and return options across 23 European markets.
Whether a purchase is made on Zalando, the brand’s own online shop, or even other European shopping platforms, ZEOS Fulfillment guarantees efficient handling and rapid dispatch of ordered items.
Around 30 brands and retailers such as Pepe Jeans, a brand of AWWG Group, Marks & Spencer and renowned Polish shoes and accessories brand Kazar are already on board.
ZEOS Multi-channel Solution
Zalando is also expanding the scope of the multi-channel solution, making it accessible not only to existing partners but to all players of the fashion and lifestyle industry, regardless of whether they sell their goods via Zalando or not.
ZEOS Fulfillment allows brands and retailers to fulfill their multi-channel sales via one stock pool, one carrier integration and one user interface. It will from now on be part of the newly launched brand ZEOS. Leveraging Zalando’s infrastructure, technology, and expertise, the goal is to make ZEOS the ecommerce operating system for fashion and lifestyle in Europe that provides cutting-edge solutions for brands and retailers.
The European market presents an exciting opportunity for fashion and lifestyle brands and retailers. At the same time, it’s very difficult to navigate, with rising consumer expectations, and the increasing importance of multi-brand platforms, which adds more fragmentation and complexity to their commerce journey. With ZEOS, we embrace a vision of unlocking Europe’s full potential, and giving fashion and lifestyle players tools to manage their multi-channel sales in one unified platform.– Jan Bartels, Senior Vice President B2B, Zalando