Brands have been able to personalize text, images and audio in their marketing campaigns for years and with the onset of AI resources, this has helped them scale their work. Now, Generative AI video platform Gan.ai has announced a $5.25M seed funding round as they breach the final frontier of personalising video for mass marketing campaigns.
With Gan.ai’s studio-quality video personalisation software, brands simply need to record a video once, add dynamic keywords to a script, and Gan.ai will generate millions of hyper-customized videos in one click. Businesses can also create personalised landing pages with Gan.ai and deliver videos via preferred communications platforms, enabling specific interactions with users and tailored call-to-actions.
This shockingly intrusive for consumers but at the same time shockingly effective for advertisers. For instance if you know the name of your customer, you can insert this into the video. The genie is out of the bottle and generative AI video is here to stay so the best advice is to explore your options and get onboard ahead of your competition.
We record videos with influencers and celebrities, and now with Gan.ai, when they call out your name and tell you to take a personalised call-to-action the results are astounding. We saw a 5x increase in our Video Completion Rate, 3x increase in open rates, and 2.5x increase in our Click-Through-Rate .– – Tejnoor Grover, gaming platform Mobile Premier League
The platform integrates with Shopify, Calendly, Stripe, Salesforce and Hubspot for businesses to create unique shopping and payment experiences also. Moreover, Gan.ai’s end-to-end solution also provides businesses with granular customer insights and video performance analytics.
Gan.ai was founded in March 2021 by Suvrat Bhooshan and is headquartered in California, US. Suvrat previously worked at Facebook AI Research (FAIR) having completed his masters degree in computer science from Stanford University. His deep-learning papers have been published and cited over 300 times. Today, they are a team of 35 with a leadership team that includes Anupreet Singh as Chief Revenue Officer and Kushaagra Goyal as Chief Technology Officer.
Anupreet Singh was US and Europe lead at Mettl (acquired by Mercer) and scaled up business from zero. Most recently, he was the GTM leader at Slintel (acquired by 6sense), where he achieved 0-$5M ARR in just two years. Kushaagra Goyal, leads the development of their disruptive generative AI technology. He has five years of experience working at Databricks, Rubrik and Samsung. He has published over ten patents in this field.
We’re empowering marketing teams around the world to generate a higher return on investment for video campaigns. Imagine a food delivery company being able to send a personalized video from a brand ambassador, addressing its customer by name and how they enjoyed items in their last order, or a clinic reminding a patient to book a follow-up appointment. This hyper-personalization leads to much higher conversion rates vs other static forms of communications.
With Gan.ai, businesses will be able to scale their video personalization process while seamlessly integrating it with existing workflows. We’re excited to grow our operations with the new funds, and expand our sales and engineering teams across US and India.– Suvrat Bhooshan, Founder and CEO, Gan.ai
Gan.ai boasts a global customer base that includes brands such as Samsung, Zomato, vivo and gaming platform Mobile Premier League. In the US, Gan.ai has been used by some of the biggest brands including the largest chain of optometry and ophthalmology clinics, EyeCare Partners.