Why Beauty Pie switched from 3PL to inhouse logistics

Category: Operations
Beauty Pie switch from 3PL to inhouse logistics

Founded in 2016, Beauty Pie is a membership-based beauty pureplay that offers its customers luxury beauty products at affordable prices.  The company’s mission is to democratise the luxury beauty industry by disrupting the business model of mainstream brands.  It sells products from leading third-party labs, cutting out the middleman by creating its own formulas and using the same raw materials as the bigger players, directly from suppliers, to create affordable yet luxurious ranges. 

With extensive logistics operations in both the UK and United States, a scaling business, and a growing membership list, getting its delivery offer right was a top priority for Beauty Pie.  However, using a third-party logistics provider (3PL) wasn’t providing the level of control, or the cost efficiencies, the business needed.

We were using a third-party logistics provider and decided to take a different approach.  It was all about having the benefit of bringing it in-house, cost was a factor, and the flexibility it offered.  It was mainly to have control, and oversight ourselves.

– Robin Watkins, Senior Logistics Manager, Beauty Pie

For Beauty Pie, the sheer scale of the United States added greater complexity to the management of delivery – and the customer experience associated with it – across such a vast territory and the business chose to move its logistics operations back in-house in partnership with delivery management software provider, Scurri.

The ability to add more carriers and set shipping rules within the Scurri platform has allowed Beauty Pie to manage its logistics network more efficiently, seeing a marked improvement in its order processing and delivery speed, resulting in a better customer experience.  It has also experienced cost savings, better carrier rates, and improved system reliability.

Now when an order is created in our Order Management System, the Scurri platform sends a shipping label back to us immediately, then we transit that through the API to our warehouse, and they print it off, and apply it straightaway.  We are customer-driven, and that’s the key reason why we wanted to have a better solution for our delivery lead time.By giving us the stepping stone to negotiate better rates with our carriers, Scurri is invaluable. The cost per shipping label is also lower, as we scale the business and grow our deliveries, the cost saving will also increase.

– Robin Watkins, Senior Logistics Manager, Beauty Pie

Beauty Pie has also seen an improvement in lead times, with the time taken to ship parcels from its North American logistics hub in New Jersey to the West Coast being reduced by three to four days.

Beauty Pie is a highly innovative business built around a model of creating exceptional quality and value for its customers.  We are delighted to partner with Beauty Pie to help future-proof its business model by taking control of its logistics operations to improve delivery lead times, control delivery costs, and increase the choice of carrier services.  Ultimately, all these factors enable Beauty Pie to continue to offer an unrivalled customer experience to its shoppers globally.

– Rory O’Connor, CEO and Founder, Scurri


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