If you want 3D, 360º, augmented reality (AR), virtual try-on (VTO), and CGI capabilities for your Amazon.com storefront then there’s good news. Amazon has partnered with 3D visualisation specialist Hexa to allow retailers to display augmented reality content on their product detail pages.
Cutting to the chase, if you sell on Amazon.com and want to get started, go straight to the Hexa landing page. This is massive news for brands selling on the platform and is likely to be news that’s well received.
Hexa is a 3D visualization platform that uses artificial intelligence (AI) to create digital twins. The new initiative with Amazon allows retailers to access Hexa’s proprietary immersive operating system to create 3D images, immersive 360 viewing, virtual try-on capabilities, and augmented reality (AR) content.
Working alongside the Amazon Web Services (AWS) spatial computing team and the Amazon.com imaging teams, AWS Partner Hexa and Amazon have built a unique workflow that empowers Amazon selling partners to bridge the gap between 2D and 3D. In turn, customers get to enjoy an optimal user experience while increasing conversion rates.
Working with Amazon has opened up a whole new distribution channel for our partners.Brands now have the ability to distribute 3D experiences and deliver high quantity immersive shopping to Amazon’s global network of customers using Hexa’s proprietary content delivery network (CDN).
– Gavin Goodvach, Vice President of Partnerships, Hexa
Regardless of an Amazon selling partner’s experience level with 3D or AR, the new workflow is designed to be usable by all. Amazon selling partners will now be able to upload their Amazon Standard Identification Number (ASIN) into Hexa’s CMS, and the system will automatically convert as little as one image into a high-fidelity 3D model with AR compatibility.
In addition to 3D reconstruction, further enhancements to Hexa’s 3D tech stack also allows Amazon selling partners to render high-definition marketing materials, including packshots and lifestyle images directly from their 3D digital twins. They’ll be able to do so by leveraging AWS Thinkbox render infrastructure and advanced capabilities.
– Jonathan Clark CTO, Hexa
