Primark, just about the only high street retailer to hold out and not fully embrace the Internet, are expanding the Primark Click & Collect offering in London. This is really interesting, and with their ultra loyal following exemplifies the power of internet and the companies amazing ability to use the internet to drive in-store footfall.
Click & Collect for kidswear and nursery has launched in 32 stores in and around London, giving shoppers the ability to browse and buy from around 1,500 products to collect in their local store. The launch comes as Primark announces plans to lower the prices on hundreds of its much-loved Autumn/Winter kidswear products so it’s a guarantee there will be plenty of shoppers keen to snap up bargains.
The service, which is now live just in time for the back-to-school season, allows customers to shop online from an extensive range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day. As well as shopping around 1,500 items across baby, kids and nursery products and toys, hundreds of products are exclusive to Primark Click Collect, including kids’ essentials such as multipacks of bestselling products, as well as new items from Primark’s brand partners and larger nursery decor and toys.
The stores offering the service range from Hackney to Hammersmith and Staines to Westfield Stratford and vary from multi-storey flagships on either end of Oxford Street, destination stores in Bluewater, Lakeside and Westfield White City, and smaller high street locations like Tooting and Woolwich. As well as the exclusive ranges, customers of the smaller stores in the trial will benefit from access to products normally only found in larger flagship stores.
After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £10 minimum order value and no delivery charge. Click + Collect customers can also pay for any additional in-store finds when collecting their order from the dedicated Click + Collect desk, enabling them to skip potential in-store queues.
It’s a really exciting moment for us as we take our Click + Collect trial to the next level and bring it to 32 of our stores in and around London. This means the service is now available in around a third of our UK stores, giving even more customers the added choice and convenience Click + Collect offers and complementing experience within our stores. The feedback we’ve had from customers in the stores already in the trial has been really encouraging so we’re looking forward to learning more as we expand the trial further.
– Kari Rodgers, UK Retail Director, Primark
