ADDICTION adopts Shoppable Video Solution

Category: Brands
ADDICTION adopts Shoppable Video Solution

Japanese multinational personal care company KOSÉ are to use video commerce leader Bambuser’s Social Video Commerce platform for one of its cosmetic brands, ADDICTION.

KOSÉ is a multinational producer of premium cosmetics, skin care, and hair products with a focus on both innovation and sustainability. Founded in Japan in 1946, the company’s brands include ADDICTION, Decorté, Jill Stuart, Sekkisei Miyabi, INFINITY, and Prédia.

ADDICTION is an innovative Japanese make-up brand that provides a wide variety of colours and textures to create custom-made styles that maximise the individual beauty of each person.

Bambuser’s Social Video Commerce platform boosts sales conversion for online brands while helping them create authentic, impactful, and truly engaging customer experiences. Their video stream technology has been refined over 16 years and is trusted by an ever-growing, global list of respected brands, such as Dior, FENDI, Shiseido, and Clarins.

As the world’s leading video commerce provider, Bambuser also gives brands more control over crucial data that enables them to maximise their video commerce strategy. In addition, high level consultation services and support by dedicated Customer Success Managers who speak over 40 languages add unbeatable value to retailers.

Easy as plug-and-play, Social Video Commerce can be embedded into any ecommerce site and includes key features that enable retailers to easily and successfully launch shoppable video. The solution has helped beauty, retail, fashion, electronics, and automotive brands drive 4x higher engagement than Instagram with 3x longer session time and 10x higher conversion than traditional e-commerce.

ADDICTION selected Bambuser due to its high-quality live streaming technologies, personalised support, and consultation services, as well as its proven success, backed up by accumulated data.

Ecommerce has evolved beyond the static, one-dimensional experience of old. Interactive, entertaining, and informative videos are crucial for a truly compelling buying experience, and we’re thrilled to work with ADDICTION to elevate and bring their iconic beauty products to life online.

– Maryam Ghahremani, CEO, Bambuser

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