Today we sat down with Tony Preedy, managing director of online marketplace Fruugo, to discuss how specialist retailers offers can be amplified on the international stage by capitalising on cultural trends and cross-border selling.
Fruugo have a unique proposition to enable international selling for retailers, and open up global commerce in a way that makes it just about as simple as selling domestically. This is powerful for any product set, but for specialist retailing there are two ways it becomes essential to grow a business.
The first is that for speciality products, there may be a limited number of consumers in the domestic market looking for a product at any one time. Secondly, global events can have immediate and dramatic changes to demand in a particular territory and the only way to capitalise on these unpredictable swings in demand is to have product listed and ready to go.
Watch the video to discover how Squid Games drove instant demand and how an Austrian TV programme boosted the sales for a UK speciality retailer.
In this video you will find:
- 00:00 What makes Fruugo different to other channels
- 03:06 How retailers have taken advantage of global events
- 04:46 Why cross border is so powerful for specialist retailers
- 08:44 What can specialist retailers do to increase conversions?
- 10:18 Specialist retailer success stories
- 12:58 How can retailers capitalise on global trends?
