Lessons from Wish European Merchant Summit

Category: Marketplaces
Lessons from Wish European Merchant Summit

On Thursday this week, Wish assembled their top UK and European retailers when they convened the first Wish European Merchant Summit at the Oval in London. Today we share key announcements and programmes announced at the Summit to help you grow your business on Wish… or if you aren’t currently on the Wish.com platform to encourage you to launch in time for Q4.

Active Users

The key focus at Wish is to grow their daily active users. To do this they are deploying smart marketing strategies, targeting new audiences, and re-engaging with past buyers – even going so far as moving away from the ‘new traditional’ digital marketing initiatives and seeing great success with targeted direct mail.

Everything that Wish are doing – their own marketing and the tools and service offered to sellers, is to achieve the goal of growing active users and sales.

Product Taxonomy

Wish emphasised the need for accurate product data using the new Wish Taxonomy. This will boost your products in search, aid discovery, and ensure SEO so long as you complete the attributes requested.

Flat Rate Shipping

Wish are already boosting merchant sales with their new Flat Rate Shipping initiative – basically consumers can buy as many products as they like with £2.99 shipping for a minimal spend (around a tenner for UK consumers). Wish are already offering Flat Rate Shipping for Chinese sellers where Wish control the shipping journey, but intend to roll it out to include all products – yes, those shipped by you from the UK – with the intention to enable you to join the programme in time for Q4.

From everything Wish are doing, this is perhaps the announcement that will have the most impact, meaning higher ASP products and multiple item purchases will become the new norm on Wish.

Deals and Discounts

Wish is a value driven proposition for consumers, so deals, discounts and sales events are a must to drive exponential success on the marketplace. Alan Small, Wish Director of EMEA, told delegates at the Wish European Merchant Summit of a merchant that quadrupled their sales from Q4 to Q2 simply by engaging in sales events. Bearing in mind that Q4 is traditionally the busiest time of year, this is a phenomenal result and one that all Wish Merchants should take note of!

Wish Clips

It’s time to get with video and boost engagement by adding Wish Clips for extra impact – at least for your top selling products!

Collections

Wish are expanding Collections for inspiring product discovery. Wish are inviting merchants to work with your Wish Account Manager to suggest themed collections that fit your product set.

New Market Partners

Finally, at the Wish European Merchant Summit, delegates had the chance to hear from some of the trusted Wish partners who can assist with cross border compliance and logistics. These partners include:

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