New features and marketing strategies on Wish.com with Alan Small

Category: Data & Insights

At the Wish European Merchant Summit, we spoke to Alan Small, Wish Director of EMEA, to discuss new features on the marketplace and the marketing strategies that they are deploying and making available to merchants on the platform.

Alan shared details of initiatives they are using to grow daily active users and re-engage dormant buyers, how they are boosting merchant sales with initiatives such as Flat Rate Shipping, and what deal hungry buyers are looking for on the marketplace.

In this video you will find:

  • 00:00 The Wish European Merchant Summit and their size in Europe and the UK
  • 01:33 Wish marketing initiatives to re-engage buyers
  • 02:27 New Wish Flat Rate Shipping – Conversion rate impact
  • 03:58 Merchant Marketing on Wish – Discounts, Deals, Events
  • 05:56 How a Wish merchant boosted their sales 4x from Q4 to Q2 at no cost
  • 06:52 Why merchants should start selling on Wish today!
  • 07:48 What is the typical Wish customer looking for?
  • 09:01 How to get in touch with Wish

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