Sephora: first Glossier international wholesale partner

Category: Brands
Sephora: first Glossier international wholesale partner

Glossier will be available at Sephora UK exclusively, at Sephora Westfield Shepherds Bush, online at, and in addition to Glossier’s Covent Garden flagship store and on from the 15th of September. Glossier launches in the Sephora app, with a preview starting on the 14th September.

This partnership is a strategic step in Glossier’s continued international expansion “to bring more Glossier to more people” globally. Partnering with Sephora UK is a natural fit, given both brands mutual focus on beauty discovery and innovative customer experience. Glossier is excited to expand its UK community to better serve its existing customers and surprise and delight new ones along the way.

To discover more about Sephora’s strategy with brands, Ting-Ting Lee, Head of Marketplace at Sephora UK will be speaking at ChannelX World on the 11th of October. Expect to hear how brands and merchants can tap into retailer-owned marketplaces to expand customer reach, drive sales, and foster collaboration. Explore the benefits of aligning with a retailer-owned marketplace, including increased brand visibility, access to a loyal customer base, and the importance (& challenges) of seamless integration within a trusted ecosystem. You can get your ChannelX World ticket here.

Glossier is built on community, and Sephora is not only an iconic global retailer, but also shares our commitment to community.With the UK being Glossier’s second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us.

– Kyle Leahy, Chief Executive Officer, Glossier

After the great success of Glossier at Sephora in the US, we are extremely excited to launch the brand in the UK both online, on our app and in our wonderful store in Westfield Shepherds Bush, exclusively. We know our customers love the brand and we are excited to help Glossier accelerate its remarkable trajectory thanks to our passionate beauty advisors, brand building expertise, and retail know how. We are also proud to be the first Sephora market outside of the US to bring our customers more of what they love, only at Sephora.

– Sarah Boyd, Managing Director, Sephora UK

Glossier’s record-breaking launch into 650 Sephora stores across the United States and Canada in February exceeded all expectations significantly. Glossier was the most searched for brand on Sephora’s website prior to launch.

By launching in Sephora Westfield, Glossier is answering the call of their UK community to provide more opportunities to shop Glossier both physically and online.

Glossier’s new home at Sephora UK will give consumers a taste of the iconic Glossier brand cues. Its signature pink hue serves as a cool backdrop highlighting products while the iconic wavy tray tester system from Glossier’s stores finds its home on the Sephora gondola’s top shelf. The signature “You Look Good” mirror is one of the first elements you’ll notice when shopping the gondola.


Sephora Marketplace focus - Health & Beauty Marketplaces

Sephora Marketplace focus – Health & Beauty Marketplaces

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