Amazon is rolling out passkey support on browsers and mobile shopping apps, offering customers an easier and safer way to sign in to their Amazon accounts. Customers can now set up passkeys in their Amazon settings, allowing them to easily use the same face, fingerprint, or PIN used to unlock their device.
Passkey support is available today for all Amazon customers using browsers and is gradually rolling out on the iOS Amazon Shopping app with support coming soon on the Android Amazon Shopping app.
This is about giving customers ease-of-use and security simultaneously in their Amazon experience. While passwords will still be around in the foreseeable future, this is an exciting step in the right direction. We are thrilled to be an early adopter of this new authentication method, helping to realize our vision for a more secure, passwordless internet.
– Dave Treadwell, senior vice president of ecommerce, Amazon
Customers can enroll for passkeys in a few simple steps. Using their browser or iOS Amazon Shopping app with the passkey update, customers can select Your Account, choose Login & Security, select Set up next to Passkeys, and follow the quick step-by-step instructions. Once customers have added a passkey to their account, they can sign in with a passkey on supported devices or browsers using their lock screen PIN or biometrics to confirm their identity.
Our research shows that consumers are tired of the hassle and complexity of passwords, and they are excited to embrace passkey sign-ins, which enable them to simply and securely access online services and stands to turn the tide against the ongoing plague of data breaches and identity theft. Passkeys fundamentally shift the way we sign in to our online accounts for the better—and seeing Amazon roll out passkeys is evidence of its commitment to its customers’ time, experiences, and security across Amazon web and mobile shopping experiences.
– Andrew Shikiar, executive director and chief marketing officer, FIDO Alliance
