affable.ai, a unique AI-powered platform to help marketers find and engage authentic creators who can truly influence their audience, has been acquired by Bazaarvoice. With the affable.ai platform, Bazaarvoice adds creator discovery and management technology to its existing creator-managed services. This ensures clients can build a creator marketing strategy with the choice of service options that best suits their social commerce needs.
More shopping than ever is taking place on social media. With close to 7 billion smartphone users across the globe and over 4.8 billion social media users, social commerce is projected to reach 1.2 trillion by 2025. And it’s a fact that social media creators heavily influence not only purchases but discovery of the brands and products.
Creators are not something that every business will have inhouse, and more importantly will have a limited audience that already know and love your company and products. Working with external creators is key to reaching new audiences and expose your products to audiences that don’t think of you first. While many creators have millions of followers, sometimes those with just a few thousand can be equally effective if their audience is the right niche. It’s tempting to think that all you need is one celebrity influencer, but the reality in today’s world is that you need a way to source hundreds of smaller creators to work on your behalf and that’s where creator marketplaces like affable.ai come in.
We are thrilled to acquire affable.ai, a leading technology platform specializing in AI-driven influencer marketing solutions. The creator economy will double in size to $480 billion by 2027, and there is no better time for Bazaarvoice to expand our product portfolio to address our customers’ evolving full-funnel content marketing and commerce needs.
– Keith Nealon, CEO, Bazaarvoice
The acquisition of the affable.ai platform accelerates Bazaarvoice customers’ ability to harness the power of social commerce, by activating content across their communities of everyday customers, creators, and brand ambassadors. According to a recent study commissioned by Bazaarvoice, creator content is the most used type of content by e-commerce sites, after branded content.
Our vision is to seamlessly integrate affable.ai with both our Social Commerce and Content Activation Solutions, allowing clients the unique ability to create, curate, and manage content from a single interface, and connect the silos between their social and ecommerce strategies. When combined with Bazaarvoice’s unparalleled retail distribution networks, clients have the ability to amplify their creator content to more destinations where customers shop and to measure the ROI of content in terms of brand awareness and sales, with true full-funnel data for their campaigns, unlike any other solutions available today.
– Colby Smith, EVP & GM, Content Activation Solutions, Bazaarvoice
We built affable.ai with the belief that the future of commerce will be social-led and that creators and influencers will help brands scale their reach through authentic, trusted voices. We are excited to realize this vision faster with Bazaarvoice’s leadership and expertise in social commerce.
– Nisarg Shah, co-founder, CEO, Affable Technologies, Inc
